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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Sandika Mariani, Seftiana
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PERAN CHANGE COMMUNICATION STRATEGIES PADA PENGEMBANGAN BISNIS LAUNDRY Dwi Amelia Sitorus, Shinta; Sandika Mariani, Seftiana; Natanael Purba, Vieri; Dia Nofita Sari, Rini; Luna Azaria, Theresia; Persada Dewangga Pramudita, Dismas
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3076

Abstract

This study explores the role of change communication strategies in the development of a laundry business, a micro-enterprise operating in the service sector. The main issue addressed is how the business owner communicates service changes to customers and internal partners to ensure acceptance and business continuity. The objective is to analyze the communication strategies used and their effectiveness in building customer understanding and loyalty. This qualitative research employs direct interviews and field observations, with the business owner as the primary data source. The findings reveal that communication strategies are implemented directly, informally, and participatively, both toward customers and the owner's spouse as an internal business partner. Face-to-face communication is preferred as it is considered clearer, more personal, and effective in explaining changes such as service additions or pricing adjustments. Furthermore, a dialogic approach between the owner and spouse facilitates faster decision-making regarding business innovations. The study concludes that open and contextual change communication strategies strengthen trust, reduce resistance, and support business growth in an ever-changing environment.
Co-Authors Dia Nofita Sari, Rini Dwi Amelia Sitorus, Shinta Luna Azaria, Theresia Natanael Purba, Vieri Persada Dewangga Pramudita, Dismas