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All Journal Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia
Fajar Persada Supandi
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ANALISIS MAKNA VISUAL POSTER FILM JUJUTSU KAISEN 0 Citra Agustina; Fajar Persada Supandi
JURNAL RUPA MATRA Vol. 2 No. 2 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v2i2.234

Abstract

Film poster is one of the visual promotional media as the identity of the movie that will be shown. Film posters are made by showing information that contains visual elements and verbal elements that make it attractive to the audience and contain implied meanings such as one example is the poster of the movie Jujutsu Kaisen 0. The purpose of this research is to study the semiotics contained in the Jujutsu Kaisen 0 poster along with the denotation and connotation meanings. The research method used in this study is a qualitative method with an analysis method using online observation and with a semiotic approach that provides an explanation of the visual meaning contained in the Jujutsu Kaisen 0 movie. This research was conducted by explaining the existing visual meaning and visual elements with the theory contained in the movie poster. The result of this research is to understand the semiotic meaning of the visual elements and verbal elements in the movie Jujutsu Kaisen 0. This research shows that there is a semiotic meaning in the visual elements and verbal elements of the poster that has an implied meaning related to the storyline of the movie from Jujutsu Kaisen 0.
ANALISIS PENGARUH DESAIN MASKOT DALAM IDENTITAS VISUAL PADA OLYMPUS 2.0 EXHIBITION Adytia Putra Hermanto, Adytia Putra Hermanto; Hendri Kremer; Fajar Persada Supandi
JURNAL RUPA MATRA Vol. 2 No. 2 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v2i2.263

Abstract

Mascots in branding design and art exhibition events have a significant visual influence on the image of the event. In this research, the mascot that will be analyzed for its visual influence and identity is the mascot of the Olympus 2.0 art and design exhibition event of Batam Institute of Technology. The research method used is a qualitative research method with a semantic analysis approach that examines the visual aspects of the Olympus 2.0 mascot. The mascot becomes an iconic representation of the event, and this visual element plays a key role in attracting attention, building identity, and communicating the event's message to the audience. the use of mascots as a visual element in branding design and art exhibition events is a powerful strategy to create a strong image and connect audiences with the event. Olympus 2.0 mascot takes the representative of Tarsier animal named Pras by taking the tagline "invisible but impactful". this research aims to provide valuable insights into the important role played by the visual influence of mascots in the branding of art and design events, as well as its impact on the success and acceptance of such events.
Co-Authors Adytia Putra Hermanto, Adytia Putra Hermanto Citra Agustina Hendri Kremer