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All Journal Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia
Putra, Hengky Dwi
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Arts Humanities Computer Science & IT Other

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Analisa Identitas Visual Karya Firma Desain Chermayeff & Geismar & Haviv Putra, Hengky Dwi; Ria Sapitri; Supandi, Fajar Persada
JURNAL RUPA MATRA Vol. 2 No. 2 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v2i2.235

Abstract

Chermayeff & Geismar & Haviv is a brand design firm in New York City, United States specialising in visual identities. Since established in 1957, the firm has succeeded in creating the most recognisable visual identities and logos such as Mobil, NBC Television, Warner Bros Discovery, Open US, and many more. Their memorable logo works have earned the firm a good reputation on a global scale. Therefore, this research aims to analyse the quality of the firm’s work through portfolio observation techniques using semiotics theory. The results showed that the success of the firm's visual identity works departed from simplicity, and the simplicity of logo designs in this technological era has slowly begun to fade. With this research, it is hoped that readers, especially visual identity designers, can gain insight into how to create distinctive and memorable visual identity works through simplicity.
PERANCANGAN REBRANDING IDENTITAS VISUAL TOP 100 SUPERMARKET Putra, Hengky Dwi; Ria Sapitri; Zhilla Zhalila Qurrata A’yun
JURNAL RUPA MATRA Vol. 4 No. 1 (2025): OKTOBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v4i1.755

Abstract

Di Kota Batam, terdapat supermarket yang sangat berkembang pesat dan memiliki jaringan terbesar yaitu TOP 100 Supermarket. Namun identitas visual yang digunakan TOP 100 Supermarket saat ini sudah terlihat ketinggalan zaman. Oleh karena itu, maka perancangan ini bertujuan untuk melakukan pembaharuan identitas visual bagi TOP 100 Supermarket agar identitas visual yang baru dapat mencerminkan evolusi dari supermarket ini. Metode penelitian yang digunakan dalam pengumpulan data adalah metode kuantitatif dengan menebarkan kuesioner serta metode kualitatif deskriptif yang melibatkan wawancara dengan pengunjung supermarket, observasi lokasi beberapa cabang TOP 100 Supermarket dan studi literatur. Perancangannya melalui tahapan penelitian, penetapan strategi, perancangan, implementasi dan terakhir pengelolaan aset. Hasil penelitian mengungkapkan bahwa sebagian besar dari pengunjung TOP 100 Supermarket ingin melihat supermarket ini memiliki logo, identitas visual dan pengalaman belanja yang baru.
Co-Authors Ria Sapitri Supandi, Fajar Persada Zhilla Zhalila Qurrata A’yun