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All Journal Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat
Zhilla Zhalila Qurrata A’yun
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Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Other

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PERANCANGAN REBRANDING IDENTITAS VISUAL TOP 100 SUPERMARKET Putra, Hengky Dwi; Ria Sapitri; Zhilla Zhalila Qurrata A’yun
JURNAL RUPA MATRA Vol. 4 No. 1 (2025): OKTOBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v4i1.755

Abstract

Di Kota Batam, terdapat supermarket yang sangat berkembang pesat dan memiliki jaringan terbesar yaitu TOP 100 Supermarket. Namun identitas visual yang digunakan TOP 100 Supermarket saat ini sudah terlihat ketinggalan zaman. Oleh karena itu, maka perancangan ini bertujuan untuk melakukan pembaharuan identitas visual bagi TOP 100 Supermarket agar identitas visual yang baru dapat mencerminkan evolusi dari supermarket ini. Metode penelitian yang digunakan dalam pengumpulan data adalah metode kuantitatif dengan menebarkan kuesioner serta metode kualitatif deskriptif yang melibatkan wawancara dengan pengunjung supermarket, observasi lokasi beberapa cabang TOP 100 Supermarket dan studi literatur. Perancangannya melalui tahapan penelitian, penetapan strategi, perancangan, implementasi dan terakhir pengelolaan aset. Hasil penelitian mengungkapkan bahwa sebagian besar dari pengunjung TOP 100 Supermarket ingin melihat supermarket ini memiliki logo, identitas visual dan pengalaman belanja yang baru.
Seminar “Architecture, Photography and Preservation Ofcities” pada Peserta The English Access Microscholarship Program (Access) Vitka Learning Center (VLC) Muhammad Adi Sukma Nalendra; Dimas Akmarul Putera; Ria Sapitri; Dany Kurnia Gunawan; Zhilla Zhalila Qurrata A’yun; Tommy Andrea Gunawan; Jihan Nur Annisa
Jurnal Tiyasadarma Vol. 4 No. 1 (2026): Juli 2026 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/48hdmt90

Abstract

Batam City is undergoing rapid urban development, which poses challenges to the preservation of architecture and the urban environment, while young people’s awareness of the historical and cultural value of city buildings remains low. This community service activity aimed to improve the understanding of participants of The English Access Microscholarship Program (ACCESS) at Vitka Learning Center (VLC) regarding the relationship between architecture, photography, and city preservation, while integrating it with learning to write descriptive texts in English. The methods used were community education through a seminar, basic photo-essay training, and field photography practice followed by narrative composition. Data were collected through observation, activity documentation, assessment of all participant works by two raters using a four-aspect rubric on a 1–4 scale, and a retrospective post-then-pre questionnaire completed by all 20 participants and analysed using the Wilcoxon signed-rank test. The seminar was held on 21 April 2025 at ACCESS VLC Batam and was attended by 20 participants. Rubric assessment of 20 works yielded a mean of 3.24 out of 4.00 (SD = 0.30), with 25% rated very good and 75% rated good. Relevance to the preservation theme scored highest (3.27), while narrative coherence of the photo sequence scored lowest (3.17). Self-rated scores rose from 1.79 to 4.21 on a 5-point scale (W = 0; z = −3.92; p < .001; r = 0.88), although these figures should be read as participant perception given the risk of inflation bias. Comparing both instruments revealed a divergence: the aspect participants perceived as most improved scored lowest in the work assessment. The output was participants’ photo-essay works that can be developed into a photo-essay book as a public education medium.
Co-Authors Dany Kurnia Gunawan Dimas Akmarul Putera Jihan Nur Annisa Muhammad Adi Sukma Nalendra Putra, Hengky Dwi Ria Sapitri Tommy Andrea Gunawan