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All Journal Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia
Fernando, Vito
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Arts Humanities Computer Science & IT Other

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ANALISIS SEMIOTIKA BILLBOARD SETENGAH JADI DARI KITKAT BERJUDUL “BREAK” OLEH JWT LONDON Fernando, Vito; muhammad adi sukma nalendra
JURNAL RUPA MATRA Vol. 2 No. 2 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v2i2.269

Abstract

Billboards or advertising billboards are advertising media placed on large boards positioned strategically. They usually contain visuals or messages that attract attention to promote products, services, or specific messages to the audience. One of the attention-grabbing billboards is the KitKat brand advertisement titled "Break" produced by JWT London in October 2014. This research aims to conduct semiotic analysis of this advertisement to understand the messages conveyed through its visual elements and the use of environmental media. The analysis uses a qualitative method employing Roland Barthes' semiotic theory to explore the meanings within the advertisement. It examines how images, words, and their application communicate the KitKat product. This study helps understand how the advertisement communicates messages and how the advertisement's messages influence the audience.
Co-Authors Muhammad Adi Sukma Nalendra