Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Istiqomah, Amalia Risni
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sistematik Review: Peran Media Sosial dalam Pemasaran Media Sosial Selama Covid - 19 Istiqomah, Amalia Risni; Indriastuti, Noviana; Nggona, Jenike Bangu
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1200

Abstract

The Covid-19 pandemic has driven a lot of transformation in several fields, including in social media marketing strategies for UMKM. This study aims to identify the implementation of the use of social media marketing (SMM), especially representation and engagement tactics, in supporting the sustainability of UMKM during the Covid-19 pandemic. This analysis uses a systematic literature review approach. Where 5 journals used are indexed by Science Direct, Google Scholar, SINTA. The results of the analysis indicate that social media is a very effective means of building a company's image.
Co-Authors Indriastuti, Noviana Nggona, Jenike Bangu