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All Journal Journal of Social Knowledge Education (JSKE) AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Research Economics Management and Business
Indriastuti, Noviana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Daya Tarik Brand & Kualitas Produk: Bagaimana Kepuasan Konsumen Mendorong Loyalitas Pelanggan? Indriastuti, Noviana; Kahfi, Muhammad Abdul
REMB : Research Economics Management and Business Vol 3 No 1 (2025): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v3i1.1974

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan dengan kepuasan konsumen sebagai variabel intervening. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 150 responden yang dipilih secara purposive. Data dianalisis menggunakan analisis jalur (path analysis) dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa: (1) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen (p=0,007 < 0,05); (2) Brand image berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan koefisien jalur sebesar 0,388 (p=0,000 < 0,05) yang berarti memberikan kontribusi sebesar 38,8%; (3) Kualitas produk juga berpengaruh langsung terhadap loyalitas pelanggan (p=0,026 < 0,05) dengan koefisien determinasi sebesar 6,2%. Temuan ini membuktikan bahwa kepuasan konsumen berperan sebagai mediator parsial dalam hubungan antara kualitas produk dan brand image terhadap loyalitas pelanggan. Implikasi penelitian ini menekankan pentingnya perusahaan untuk meningkatkan kualitas produk dan membangun brand image yang kuat guna meningkatkan kepuasan konsumen yang pada akhirnya akan menumbuhkan loyalitas pelanggan.
Sistematik Review: Peran Media Sosial dalam Pemasaran Media Sosial Selama Covid - 19 Istiqomah, Amalia Risni; Indriastuti, Noviana; Nggona, Jenike Bangu
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1200

Abstract

The Covid-19 pandemic has driven a lot of transformation in several fields, including in social media marketing strategies for UMKM. This study aims to identify the implementation of the use of social media marketing (SMM), especially representation and engagement tactics, in supporting the sustainability of UMKM during the Covid-19 pandemic. This analysis uses a systematic literature review approach. Where 5 journals used are indexed by Science Direct, Google Scholar, SINTA. The results of the analysis indicate that social media is a very effective means of building a company's image.
Social Loyalty Behavior in Digital Banking Usage: The Role of E-Service Quality, E-System Quality, and Social Trust Indriastuti, Noviana; Darmaningrum, Kurniawati; Lusia, Atik
Journal of Social Knowledge Education (JSKE) Vol. 7 No. 2 (2026): March
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v7i2.2716

Abstract

Purpose of the study: The purpose of this study is to examine the effect of e-service quality, e-system quality, and e-trust on e-loyalty among users of the Wondr By BNI digital banking application in Surakarta, using a quantitative approach and multiple linear regression analysis. Methodology: This study employed a quantitative survey method using a structured questionnaire based on a five-point Likert scale. Data were collected from 160 Wondr By BNI application users in Surakarta. Multiple linear regression analysis was conducted using IBM SPSS Statistics version 23 to examine the relationships among variables. Main Findings: The results indicate that e-service quality, e-system quality, and e-trust have positive and significant effects on e-loyalty among Wondr By BNI application users. E-trust shows the strongest influence on e-loyalty. Simultaneously, the three variables significantly affect e-loyalty, with an adjusted R² value of 0.710, indicating substantial explanatory power of the model. Within the digital social context, these results emphasize the crucial role of public trust in strengthening long-term user relationships with digital banking platforms. Furthermore, enhanced e-loyalty has broader socio-economic implications, as it supports sustainable digital banking adoption, promotes financial inclusion, and reinforces public confidence in the digital financial ecosystem. Novelty/Originality of this study: This study offers early empirical evidence on user e-loyalty toward the newly launched Wondr By BNI application, released in July 2024, by specifically examining e-system quality, e-service quality, and e-trust in the Surakarta region. It contributes new regional insights by integrating system quality, service quality, and trust to explain user loyalty in emerging digital banking adoption contexts.
Co-Authors Atik Lusia Istiqomah, Amalia Risni Kahfi, Muhammad Abdul Kurniawati Darmaningrum Nggona, Jenike Bangu