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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vitasari, Vindry
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor Faktor dalam Pengambilan Keputusan Pembelian Online Jeans Demorin Syahdina, Aang; Nurmala, Rahmi; Andini, Regina Natasya; Iriawan, Naviri Albert; Rahina, Yulistya Nayla; Alifa, Syafa Nur; Vitasari, Vindry; Mahendra, Rafi Dwi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 6 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i6.1297

Abstract

This study updates the idea and influence of product innovation or breakthrough, advertising and evaluation of goods purchased online. Using quantitative methods and purposive sampling, 100 respondents were obtained from a total of 62,572 online transactions throughout 2024. This study proves that product breakthroughs and product evaluations have a good impact on purchasing decisions, on the other hand advertising does not have a big impact, this study provides input to companies to focus on developing new and unique products to improve and increase purchases.
Co-Authors Alifa, Syafa Nur Andini, Regina Natasya Iriawan, Naviri Albert Mahendra, Rafi Dwi Nurmala, Rahmi Rahina, Yulistya Nayla Syahdina, Aang