AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vol. 2 No. 6 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Faktor Faktor dalam Pengambilan Keputusan Pembelian Online Jeans Demorin

Syahdina, Aang (Unknown)
Nurmala, Rahmi (Unknown)
Andini, Regina Natasya (Unknown)
Iriawan, Naviri Albert (Unknown)
Rahina, Yulistya Nayla (Unknown)
Alifa, Syafa Nur (Unknown)
Vitasari, Vindry (Unknown)
Mahendra, Rafi Dwi (Unknown)

Article Info

Publish Date
10 Jun 2025

Abstract

This study updates the idea and influence of product innovation or breakthrough, advertising and evaluation of goods purchased online. Using quantitative methods and purposive sampling, 100 respondents were obtained from a total of 62,572 online transactions throughout 2024. This study proves that product breakthroughs and product evaluations have a good impact on purchasing decisions, on the other hand advertising does not have a big impact, this study provides input to companies to focus on developing new and unique products to improve and increase purchases.

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Journal Info
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Website

Abbrev

AKSIOMA

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and ...