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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Dewantara, Yoga Reky
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Promosi dan Layanan Shopee Paylater terhadap Pembelian Impulsif pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung Dewantara, Yoga Reky; Hastuti, Maria Agatha Sri Widyanti
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 6 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i6.1383

Abstract

This study aims to determine: 1) the influence of promotions on impulsive buying behavior, and 2) the influence of Shopee PayLater services on impulsive buying behavior among students. This research is quantitative in nature. The population in this study consists of 90 VIII semester students of the Economics Education Study Program at Universitas Bhinneka PGRI Tulungagung, using a saturated sampling method. Data collection was carried out using a questionnaire. The analysis results show: 1) partially, the t value is greater than the t table value (13.856 > 1.987) and the significance value is less than 0.05 (0.000 < 0.05), indicating that promotions have a significant effect on impulsive buying behavior. 2) partially, the t value is greater than the t table value (2.039 > 1.987) and the significance value is less than 0.05 (0.044 < 0.05), indicating that Shopee PayLater services have a significant effect on impulsive buying behavior. 3) simultaneously, the F value is greater than the F table value (113.466 > 3.95) and the significance value is 0.000 < 0.05. The Adjusted R² value of 71.6% indicates that impulsive buying behavior is influenced by promotions and Shopee PayLater services, while the remaining 28.4% is influenced by other variables not examined in this study.
Co-Authors Hastuti, Maria Agatha Sri Widyanti