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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Ruang Komunitas : Jurnal Pengabdian Masyarakat
Ramadani, Dinda Fitria
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Mengembangkan Sumber Daya Manusia Melalui Peningkatan Kualitas Pendidikan di Nagari Tluk Kualo Inderapura Sarmigi, Elex; Mailindra, Wiyan; Syarif, Dafiar; Mu’arrif, Zul Ihsan; Nilda, Elvi; Sumanti, Eva; Desiana, Desiana; Azhar, Azhar; Syukrawati, Syukrawati; Bustami, Alek Wissalam; Ramadani, Dinda Fitria
RUANG KOMUNITAS: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2024): Ruang Komunitas: Jurnal Pengabdian Masyarakat
Publisher : Program Studi Ilmu Politik bekerjasama Program Studi Hubungan Internasional, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/rkjpm.v2i1.45293

Abstract

Kualitas pendidikan akhir-akhir ini menjadi bahan perbincangan serius. Hal ini terjadi karena mutu pendidikan akan sangat menentukan mutu lulusan yang dihasilkan dari pendidikan itu sendiri. Tanpa pendidikan yang berkualitas, kecil harapan untuk mendapatkan sumber daya manusia yang berkualitas. Melihat fenomena di lapangan, sebagian siswa masih memerlukan pendidikan tambahan di luar jam sekolah. Hal ini disebabkan karena sebagian siswa masih belum memahami pelajaran yang didapat di sekolah sehingga harus diulang-ulang agar dapat dipahami dengan baik. Karena fenomena tersebut, IAIN Kerinci berinisiatif membantu masyarakat khususnya anak usia sekolah dalam bidang pendidikan untuk membantu meningkatkan mutu peserta didik dan pelajar serta mutu pendidikan di Nagari Tluk Kualo Inderapura melalui program bimbingan belajar, membaca Al-Qur'an dan Tahfidz.
Improving Brand Image By Maximizing Product Quality, Promotion On Social Media, And E-Wom And Its Implications On Interest In Buying Bening’s Skincare Products Ramadani, Dinda Fitria; Sarmigi, Elex
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 10, No 1 (2024): JUNI 2024
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v10i1.12857

Abstract

This research aims to determine the influence of brand image, product quality, promotion on social media, and E-WOM on product purchase interest both directly and indirectly, where the variables used in this research are product quality, brand image, buyer decision and E-WOM where the buyer’s decision is a variable (Y). This research uses a quantitative approach, which was collected with the help of an online questionnaire using Google Forms. The population of this research is Bening's Skincare in Sungai Penuh City, with a sample of 70 Bening skincare respondents. This research data was analyzed using the Structural Equation Model (SEM) using the SmartPLS.1.2.9 application. This research shows that product quality directly has a positive and significant effect on purchasing decisions. This study shows 0.000 0.05, where e-WOM has a direct positive effect on brand image, product quality on brand image, and product quality on purchasing decisions.
Co-Authors Azhar Azhar Bustami, Alek Wissalam Desiana Desiana, Desiana Mu’arrif, Zul Ihsan Nilda, Elvi Sumanti, Eva Syarif, Dafiar syukrawati, syukrawati Wiyan Mailindra, Wiyan