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All Journal Proceeding International Conference on Information Technology and Business
Wadhwa, Sunny
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Computer Science & IT Economics, Econometrics & Finance

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Analysis Influence Go-Food Plus Member Promotion and Service Quality on User Loyalty in the Go-Jek Application Lestari, Mentari Puji; Andara, Melisa Dwi; Wadhwa, Sunny
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The aim of this research is to analyze the influence of promotions, service quality and user loyalty on the Go-Jek application. Mediating variables and to find out the most dominant variables on promotion, service quality and user loyalty on the Go-Jek application. The analytical method in this research uses quantitative methods, descriptive analysis methods . The test stage carried out was a data analysis test in this research using a linear regression analysis test , t test, f test. The data used in this research used a questionnaire instrument and valid data was collected from 100 respondents. The sampling method in this research is a purposive sampling technique. The research results show that the variables of promotion, service quality and user loyalty have a positive and significant influence on the consumer variables of Go-Jek application users. Keywords: Promotion, Service Quality, User Loyalty
Co-Authors Andara, Melisa Dwi Lestari, Mentari Puji