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Penerapan Metode Design thinking Pada Pengembangan Knowledge Management System Pembelajaran SMA Damayanti, Indri Dwi; Firdaus, Afriyan; Indah, Dwi Rosa
Jurnal Teknik Informatika dan Sistem Informasi Vol 9 No 3 (2023): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v9i3.6138

Abstract

High school learning requires teachers to carry out the teaching process using appropriate learning methods and materials based on expected competencies. At SMA IBA Palembang, knowledge and experiences possessed by the teacher are still stored in each teacher and have not been documented in a system. However, when a teacher retires, the knowledge and experiences of the teacher will also go away and be lost. Therefore a Knowledge Management System (KMS) to manage teacher knowledge needs to be developed. In order to improve KMS development results in terms of usability and user experience, user experience design with the Design Thinking Method is an option. In this paper KMS development with the Design Thinking Method is used to identify problems and existing user needs. This solution can produce good user interface and user experience based on user needs at SMA IBA Palembang. Before being implemented, the KMS has been tested using the System Usability Scale method with an average value of 81.43. It means that the system is accepted by prospective users. The KMS implementation was tested with 43 test items using the Blackbox Testing method. The result stated that the system could function to solve problems that occurred.
Strategy for strengthening brand association and perceived quality of private label products to increase repurchase intentions among indomaret consumers in palembang city Oktavianti, Santi; Rahmania, Vanesha; Nurshanaya, Kaline Naena; Damayanti, Indri Dwi
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6740

Abstract

The growth of modern retail in Indonesia is driving increased competition, one of which is through the development of private label products. Indomaret, as one of the largest retail chains in Palembang, strives to increase its competitiveness by offering private label products. However, consumer doubts remain regarding the quality and brand associations of these products. This study aims to analyze the influence of brand associations and perceived quality on the repurchase intention of private label products among Indomaret consumers in Palembang City. This study used a quantitative approach with a survey method, where data were collected through questionnaires distributed to 384 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results showed that both brand associations and perceived quality had a positive and significant effect on the repurchase intention of private label products. This finding indicates that the stronger the brand association and the better the consumer's perception of product quality, the greater the likelihood of consumers making repeat purchases