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All Journal Jurnal Kajian Ilmu Manajamen
Ismail, Moch.
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Economics, Econometrics & Finance

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Analisis Kepuasan Nasabah Bank Syariah Indonesia: Studi Kasus Civitas Akademika Universitas Al- Amien Prenduan Maulana, Ilham; Ismail, Moch.; Fachrudin, Fachrudin
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 3 (2025): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i3.31495

Abstract

This study aims to analyze the influence of service quality, product quality, and price on customer satisfaction at Bank Syariah Indonesia (BSI) among the academic community of Universitas Al-Amien Prenduan. Using survey methods and SEM-PLS analysis, the study involved a sample of academic community members who are BSI customers. The results indicate that price has a positive and highly significant effect (β=0.805, p0.01) on customer satisfaction, followed by product quality (β=0.203, p0.10). However, service quality did not show a significant effect. These findings highlight the importance of pricing strategies and product development in the context of Islamic banking within an academic environment. This study offers new insights into the factors affecting customer satisfaction in Islamic banks among academic communities and suggests directions for future research to explore the dynamics of customer satisfaction in this segment.
Co-Authors Fachrudin Fachrudin Ilham Maulana