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All Journal Intelektual : Jurnal Penelitian Dosen Akuntansi Economos : Jurnal Ekonomi dan Bisnis
Darsin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Persepsi Karir dan Stigma Sosial Pekerja Perempuan Muda Operator SPBU di Demak-Kudus Wijaya, Herri; Milad Nufal Akbar; Fifi Endah Irawati; Nur Hayati; Darsin
JOURNAL INTELEKTUAL Vol 4 No 2 (2025): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v4i2.221

Abstract

Introduction/Objective: This study examines the phenomenon of young female workers at public gas stations (SPBU), a sector fraught with gender demands and social stigma. Background Problems: This research explores how female operators in the Demak and Kudus Regencies perceive their careers and navigate this stigma. Novelty: The novelty lies in its focus on the workers' internal perceptions and active resilience. Research Methods: Using a qualitative phenomenological approach, this study collected data through in-depth interviews with 14 informants. Finding/Results: Findings indicate this job is predominantly viewed as a transitional phase, driven by diverse motivations from economic necessity to psychosocial needs for independence. Informants actively navigate stigma, reframing the work as a means to develop non-technical skills like mental fortitude and financial discipline. Conclusion: The study concludes that these workers view this challenging job not as a permanent career, but as a vital developmental stage that provides essential skills for their future aspirations in other careers, entrepreneurship, or domestic life
The Effect of Live Tiktok Shop Bundle Promotion on Repeat Purchases of The Originote Products Annisa Firdaus Fahmayanti; Avira Budianita; Darsin
Economos : Jurnal Ekonomi dan Bisnis Vol. 9 No. 1 (2026): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v9i1.4316

Abstract

This study aims analyze the effect of live Tiktok Shop bundle promotions on repeat purchase of The Originote skincare products. this research uses a quantitative with a survey method. the population in this study were students of MA Muwahidun Pati who had puschased the Originote products trough live TikTok Shop promotions. Data were collected through online questionnaires distributed to 87 respondents using a purposive sampling technique. Data analysis was conducted using Structural Equation modeling with Partial Least Square (SEM-PLS). The result show that live TikTok Shop bundle promotions have a positive and significant effect on repeat purchase. This indicates that attractive bundle pricing, time-limited promotions, and interactive live streaming can increase customer satisfaction and encourage repeat purchase behavior. in addition, the findings highlight the importance of live commerce strategies in building costumer engagement and trust. Therefore, businesses are recommended to optimize promotional strategies through live streaming to enhance customer loyalty and long-term purchasing behavior.
Co-Authors Annisa Firdaus Fahmayanti Avira Budianita Fifi Endah Irawati Herri Wijaya Milad Nufal Akbar Nur Hayati