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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Abdi Masyarakat Humanis
Putri, Feby Widia
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Humanities Economics, Econometrics & Finance

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Strategi Pemasaran Berkelanjutan Untuk Meningkatkan Loyalitas Konsumen Generasi Z Di Lingkungan Rw 04 Kelurahan Cipedak Kecamatan Jagakarsa Kota Jakarta Selatan Rangkuti, Ahmad Yafi; Haryanto, Haryanto; Putri, Feby Widia; Riyanto, Ino; Karimah, Aisyah; Kasmad, Kasmad; Budiman, Surya
Jurnal Abdi Masyarakat Humanis Vol. 7 No. 1 (2025): Jurnal Abdi Masyarakat Humanis
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jamh.v7i1.54643

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman pelaku UMKM terhadap strategi pemasaran berkelanjutan yang sesuai dengan karakteristik konsumen Generasi Z. Metode pelaksanaan meliputi penyuluhan, pelatihan interaktif, serta pendampingan langsung kepada pelaku UMKM. Hasil kegiatan menunjukkan peningkatan pengetahuan pelaku usaha tentang pentingnya keberlanjutan dalam pemasaran, pemanfaatan platform digital seperti Instagram dan TikTok, serta teknik membangun loyalitas konsumen melalui pendekatan nilai dan teknologi. Kegiatan ini memberikan kontribusi nyata dalam membangun kapasitas UMKM lokal agar lebih adaptif dan kompetitif di pasar modern. Melalui strategi pemasaran berkelanjutan, diharapkan UMKM di wilayah tersebut mampu menciptakan hubungan jangka panjang dengan konsumen Generasi Z serta mendorong pertumbuhan ekonomi berbasis komunitas yang inklusif dan berdaya saing.
STRATEGI PENGAMBILAN KEPUTUSAN DALAM DINAMIKA KEPEMIMPINAN PUNCAK IMPLIKASINYA TERHADAP KINERJA PERUSAHAAN PERBANKAN DI INDONESIA Putri, Feby Widia; Mufaati, Nurma Dewi; Haerani, Rani; Mustopa, Bintang Alya Binurika; Supratikta, Hadi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mxs8k739

Abstract

This study aims to examine the dynamics of leadership within the Top Management Team (TMT) and their influence on strategic decision-making processes in Indonesian banking institutions. Using a descriptive qualitative approach, data were collected through document analysis and indirect interviews with TMT members. The findings indicate that diversity within TMTs particularly in terms of educational background, professional experience, and gender positively contributes to the quality and innovativeness of strategic decisions. Such diversity enables teams to formulate more creative and adaptive strategies in response to external shifts, including advancements in digital technologies and changes in banking regulations. Nevertheless, the study also reveals challenges related to achieving consensus among team members, which may impede decision making efficiency if not effectively managed. In addition, the distribution of power within TMTs whether centralized or dispersed significantly shapes the dynamics and effectiveness of strategic decision-making. Overall, the results underscore the importance of managing diversity and fostering collaborative leadership within TMTs to enhance the strategic capabilities of banks operating in an increasingly dynamic and competitive industry landscape.
Co-Authors Budiman, Surya Haerani, Rani Haryanto Haryanto Karimah, Aisyah Mufaati, Nurma Dewi Mustopa, Bintang Alya Binurika Rangkuti, Ahmad Yafi Riyanto, Ino Supratikta, Hadi