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All Journal Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah
Aisafah, Wa Ode Rani
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Economics, Econometrics & Finance

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Pengaruh Labelisasi Halal Terhadap Tingkat Penjualan Produk ANH di Kecamatan Wangi-Wangi Kabupaten Wakatobi Aisafah, Wa Ode Rani; Gurudin, Sitti Rahma
Al-Mashrafiyah (Jurnal Ekonomi, Keuangan dan Perbankan Syariah) Vol 9 No 2 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

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Abstract

This study aims to determine the effect of halal labeling on the sales level of ANH products in Wangi-Wangi District, Wakatobi Regency. This research employs a quantitative descriptive approach. Data were collected through questionnaires, observation, and documentation. The result show that halal labeling has a positive effect on the sales of ANH products. This indicates that the higher consumers’ awareness of halal labels, the higher the sales level of ANH peoductd. The findings also show that halal labeling serves as an important factor in purchasing decisions, especially among Muslim consumers, from the perspective of Islamic economics
Co-Authors Gurudin, Sitti Rahma