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All Journal Journal of Artificial Intelligence and Digital Business
Adilla, Fitroh
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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The Exploring the Influence of Perceived Value on Customer Loyalty: The Mediating Role of Emotional and Social Value in Driving Satisfaction and Repeat Purchase Intention. Evidence from PT. BPR Ekadharma Bhinaraharja, East Java, Indonesia Bahagio, Dwi Atmodjo; Adilla, Fitroh; Setiawan, Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3235

Abstract

This study examines how perceived value influences consumer loyalty for the “Kilau Emas” product offered by PT. BPR Ekadharma Bhinaraharja (East Java, Indonesia). The model foregrounds emotional value and social value as mediators, together with overall customer satisfaction, to clarify the mechanisms through which perceived value translates into repurchase intention and loyalty. Cross-sectional survey was administered to a purposive sample of active “Kilau Emas” customers (N = 412). Measurement instruments were adapted from validated scales in prior studies and translated into Indonesian, then pilot-tested. Constructs were modeled as follows: Perceived Value (exogenous), Emotional Value & Social Value (mediators), Customer Satisfaction (mediator), and Repurchase Intention / Consumer Loyalty (endogenous). The findings suggest that perceived value increases repurchase intention primarily indirectly—through emotional and social value that bolster customer satisfaction—rather than through a strong direct effect. Emotional value emerges as the dominant mediating pathway, indicating that for “Kilau Emas” customers, affective resonance (feeling valued, proud, emotionally connected) matters more than purely functional considerations. Managerially, community banks should therefore prioritize experience design that cultivates authentic emotional and social meaning (e.g., locally rooted storytelling, personalized service rituals, community recognition programs) to convert perceived value into durable loyalty. The model’s R² values indicate substantial explanatory power, supporting the practical usability of the framework for predictive and strategic decision-making.
The Understanding the Drivers of Community Choice toward Madrasah Ibtidaiyyah Islamic Centre Bin Baz: Integrating Religious Values and Educational Marketing Approaches: Integrating Religious Values and Educational Marketing Approaches Ma'ruf, Muammar; Setiawan, Zunan; Adilla, Fitroh
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3541

Abstract

This qualitative study explores the underlying drivers that influence the community’s decision to enroll their children at Madrasah Ibtidaiyyah Islamic Centre Bin Baz. Anchored in the intersection of religious values and educational marketing, this research seeks to understand how faith-based orientation intertwines with modern educational expectations in shaping parental preferences. Using a phenomenological approach, data were collected through semi-structured interviews, in-depth observations, and document analysis involving parents, teachers, and local community leaders. Findings reveal that religious commitment plays a pivotal role in constructing the community’s perception of educational quality. The school’s emphasis on Qur’anic literacy, moral discipline, and the integration of Islamic identity fosters a sense of spiritual assurance among parents. Beyond this spiritual dimension, educational marketing strategies such as transparent communication, community engagement, and reputation management emerge as complementary factors enhancing trust and loyalty. Parents tend to view the school not only as a center of religious learning but also as a platform that ensures academic competitiveness and social belonging for their children. The study highlights that the community’s choice is neither purely rational nor emotional but a synthesis of both, embedded in cultural, religious, and social contexts. Ultimately, the findings suggest that effective educational marketing within faith-based institutions requires genuine alignment between institutional identity, moral values, and community aspirations. This research contributes to a deeper understanding of how religious values can coexist harmoniously with strategic marketing practices in strengthening parental commitment and sustaining the relevance of Islamic education in a competitive educational landscape.
A Qualitative NVivo-Based Exploration of Weather, Climate, and Seasonal Rainfall Variations and Their Socio-Economic Consequences on Sales Volume and Revenue Among Micro, Small, and Medium Enterprises (MSMEs): A Case Study of Kulit Lumpia Bunga Terate in Kasihan, Bantul, Yogyakarta Sentosa, Agung Mulya; Setiawan, Zunan; Adilla, Fitroh
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3855

Abstract

This study examines how weather patterns, climate shifts, and seasonal rainfall variations shape the sales volume and revenue stability of micro, small, and medium enterprises (MSMEs), with a focused case on Kulit Lumpia Bunga Terate in Kasihan, Bantul, Yogyakarta. The inquiry departs from the premise that small food-based enterprises operate within fragile ecological and market environments, where fluctuating humidity, temperature, and rainfall subtly influence production quality, consumer traffic, and operational continuity. A qualitative approach was chosen to capture these lived realities in a manner that quantitative measures alone cannot express. Data were collected through in-depth interviews with owners, production workers, and local suppliers, supported by field observations during both dry and rainy periods. All qualitative materials were processed and analyzed using NVivo, allowing systematic coding and thematic patterning. The NVivo outputs highlighted three interlinked thematic domains moisture-sensitive production challenge, where humidity and rainfall affected dough consistency, drying time, and defect rates; consumer flow fluctuations, driven by changes in foot traffic, weather-related mobility, and shifting consumption habits during prolonged rains; and adaptive economic responses, including informal inventory strategies, flexible pricing, and selective product diversification to buffer revenue drops. The synthesis of these themes suggests that the enterprise’s economic resilience is strongly tied to its capacity to anticipate and adapt to environmental variability. The findings underscore that climate-responsive production practices, paired with context-specific marketing adjustments, play a crucial role in sustaining MSME performance amid increasingly unpredictable weather conditions.
Loyalty Programs and Customer Retention in the Hospitality Sector: A Study at Rumah Jawa Syariah Guest House Hartanto, Ramadhan Bagus; Adilla, Fitroh; Setiawan, Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4475

Abstract

This qualitative study investigates the role of loyalty programs in enhancing customer retention within the hospitality sector, focusing on Rumah Jawa Syariah Guest House as a case study. The research aims to uncover how loyalty initiatives influence guests’ decisions to return and maintain long-term engagement. Using in-depth interviews with guests and management, complemented by direct observations and document analysis, the study explores the experiences, perceptions, and motivations that shape customer loyalty. Findings indicate that loyalty programs significantly contribute to emotional attachment and overall satisfaction, which in turn foster higher retention rates. Key elements that enhance program effectiveness include personalized rewards, clear and consistent communication, attentive service quality, and the sense of being valued by the guest house. The study also reveals that guests respond positively when loyalty programs emphasize meaningful engagement rather than solely material incentives, highlighting the importance of relationship-centered strategies. These insights provide practical guidance for hospitality managers seeking to design loyalty initiatives that cultivate authentic connections with customers while sustaining competitive advantage. On a theoretical level, the research emphasizes the relevance of a human-centered approach to loyalty management, demonstrating that qualitative methods are essential for capturing the nuanced dynamics of consumer behavior in the context of Sharia-compliant hospitality. The study contributes to both academic understanding and managerial practice by bridging customer experience, loyalty program design, and retention strategies in small-scale hospitality settings.
Co-Authors Bahagio, Dwi Atmodjo Hartanto, Ramadhan Bagus Ma'ruf, Muammar Sentosa, Agung Mulya Setiawan, Zunan