Garuda - Garba Rujukan Digital

THE EFFECT OF NATURAL HARMONY, SELF-RENEWAL, COMMUNITY, AND HEDONISM ON THE SATISFACTION OF RAFTING ADVENTURE TOURISM PRODUCT CONSUMERS Setiawan, Zunan; Purwoko, Purwoko; Fikri, Muhammad Ali; Sulistyo, Beni Agus
Manajemen Bisnis Vol 9, No 1 (2019): April
Publisher : Department of Management

This research examines the relationship of factors influencing consumer satisfaction namely natural harmony, self-renewal, community, and hedonism towards adventure tourism products. The research used multiple regression analysis to test the factors that influence consumer satisfaction on adventure tourism products. The respondents were 412 people who had taken adventure tours in groups in Yogyakarta and West Java last year. The characteristics of the participants were dominated by men with the age range of 18-50 years, and the occupational background were students and employees. The result of this research revealed that natural harmony, self-renewal, community, and hedonism were positive factors that had a significant influence on customer satisfaction toward rafting adventure tourism products. The research suggestions and implications are also discussed in this research.

Training on the Use of Appropriate Technology to Increase Agricultural Production in Villages in Indonesia Siswanto, Agus; Haji, Wachyu Hari; Suryadi, Dikky; Hady, Sultan; Setiawan, Zunan
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.673

This Community Service activity aims to improve the knowledge and skills of farmers in Indonesia's villages by using appropriate technology through online training. In this series of activities, villages with adequate internet infrastructure and a low rate of technology adoption are identified. The training was conducted online using the Zoom application and attended by farmers from various regions. The results of the pre-test show that the majority of farmers have limited knowledge about agricultural technology. After participating in the training, the final assessment (post-test) showed a significant improvement in farmers' knowledge and skills, with an average increase in knowledge scores of 60% and skills of 55%. High participation and positive feedback from participants indicate the effectiveness of online training as a method to increase farmers' capacity. However, challenges such as limited access to equipment and cost remain obstacles to implementing appropriate technology in the field. In conclusion, online training has improved farmers' knowledge and skills. Still, additional support is needed to ensure the sustainability of the application of technology in the field. These findings make an important contribution to the development of farmer capacity-building programs in Indonesia, especially in the context of the adoption of modern agricultural technology.

Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.

Analysis of the Influence of Job Effort, Job Insecurity, Task-Oriented Leadership on Work Performance and Organizational Commitment During the Covid 19 Pandemic Recovery Period in Indonesia Siswanto, Agus; Setiawan, Zunan
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of the study was to analyze and examine the effect of job effort, job insecurity, task-oriented leadership on job performance and organizational commitment. Using the Partial Least Squares Structural Equation Modeling Method (PLS-SEM). This research involved hotel employee respondents from various big cities in Indonesia. Data was collected through an online survey that used a questionnaire that had been tested for validity and reliability. The results of the PLS-SEM analysis show that job effort has a positive and significant effect on job performance. Job insecurity is proven to have a negative and significant effect on job performance. Meanwhile, job effort and task-oriented leadership are proven to have a positive and significant influence on organizational commitment. However, job insecurity is not proven to have a significant effect on organizational commitment. The results of this study can be used as a guide for managers and organizational leaders in designing strategies to improve employee performance and commitment amid the recovery situation from the Covid-19 pandemic in Indonesia.

Analysis of the Influence of Job Effort, Job Insecurity, Task-Oriented Leadership on Work Performance and Organizational Commitment During the Covid 19 Pandemic Recovery Period in Indonesia Siswanto, Agus; Setiawan, Zunan
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of the study was to analyze and examine the effect of job effort, job insecurity, task-oriented leadership on job performance and organizational commitment. Using the Partial Least Squares Structural Equation Modeling Method (PLS-SEM). This research involved hotel employee respondents from various big cities in Indonesia. Data was collected through an online survey that used a questionnaire that had been tested for validity and reliability. The results of the PLS-SEM analysis show that job effort has a positive and significant effect on job performance. Job insecurity is proven to have a negative and significant effect on job performance. Meanwhile, job effort and task-oriented leadership are proven to have a positive and significant influence on organizational commitment. However, job insecurity is not proven to have a significant effect on organizational commitment. The results of this study can be used as a guide for managers and organizational leaders in designing strategies to improve employee performance and commitment amid the recovery situation from the Covid-19 pandemic in Indonesia.

The Influence Of Digital Marketing And Product Quality On Online Purchase Intention Moderated By Product Variation Setiawan, Zunan; Anwar, M.; Judijanto, Loso; Ilyas, Arifai; Elizabeth, Elizabeth
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1330

A Because the current online shopping phenomenon continues to grow, businesses must be aware of the importance of digital marketing and providing quality products so that customers can buy goods on the market. This study aims to examine and analyze the influence of digital marketing and product quality on purchase intention with the product variations as an moderating variable in Tokopedia aplication users. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 60 respondent source was distribution of questionnaires to Tokopedia users in Indonesia by online via WhatsApp. The data analysed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the digital marketing and product quality have a significant positive effect on purchase intention, while product variations not have a significant effect on purchase intention in Tokopedia aplication user. The product variations is able to moderate the influence of digital marketing and product quality on purchase intention. The findings of this study can be reference uses as reference for future researchers who will study similar problems. This research can also be used as evaluation material for management of companies that sell products on Tokopedia to pay more attention to digital marketing and product quality in order to make it easier to carry out marketing with a wider reach and increase consumer purchase intention

The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.

Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel Xiaoyan, Yuan; Asakdiyah, Salamatun; Setiawan, Zunan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2842

This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China. Variance-based Structural Equation Modeling (SEM), also known as SEM-PLS (Partial Least Square Structural Equation Modeling), was employed to test the research hypotheses. The results reveal that brand experience, consisting of affective, sensory, intellectual, and behavioral dimensions, is the second most influential factor in affecting brand attitude and brand attachment. A significant positive relationship between brand experience, brand attitude, and brand attachment was found. These findings highlight that one of the primary goals of marketing is to create a strong bond between consumers and brands, with positive relationships between brand attitude, brand attachment, and practical implications for managerial practices. Additionally, all proposed hypotheses were validated, and the positive relationships between online brand equity, brand experience, and brand attitude underscore the importance of these factors in shaping brand attachment. Consumers tend to have lower brand attachment in online and app-based environments, which may be influenced by the virtual nature of the experience. This study provides valuable insights into the influence of online brand equity, brand experience, and brand attitude in a multichannel context.

Innovative Service Experience and Revisit Intention in Community Banking: The Mediating Roles of Satisfaction and Authenticity Evidence from PT BPR Bank Bantul, Indonesia Kurniawan, Rangga Muhammad; Purwoko, Purwoko; Setiawan, Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3234

This study examines how innovative service experiences shape customers’ intentions to revisit a community bank, with a focus on the mediating roles of authenticity and satisfaction. Drawing on data from 447 customers of PT BPR Bank Bantul (Perseroda) in Yogyakarta, Indonesia, the research operationalises Creative Service Experience (CRTE), Authenticity (AUTH), Memorability (MEM), Satisfaction (SATF), and Revisit Intention (BV) and tests a theoretically grounded causal model using PLS-SEM. Results show that seven of nine hypothesised paths are supported. CRTE strongly fosters perceptions of authenticity (β ≈ 0.49, t = 10.419, p < 0.001) and creates memorable experiences (β ≈ 0.60, t = 14.183, p < 0.001), and it also contributes to satisfaction (β ≈ 0.25, t = 4.887, p < 0.001). However, CRTE and MEM do not exert significant direct effects on revisit intention (CRTE → BV: β ≈ 0.05, t = 1.038, p = 0.299; MEM → BV: β ≈ 0.02, t = 0.348, p = 0.753). Instead, satisfaction emerges as the principal conduit to behavioural intent: satisfaction has the largest direct influence on revisit intention (β ≈ 0.51, t = 5.516, p < 0.001). Authenticity also contributes directly to both satisfaction and revisit intention (AUTH → SATF: β ≈ 0.16, t = 2.658, p = 0.008; AUTH → BV: β ≈ 0.18, t = 2.581, p = 0.010). The structural model explains approximately 60.7% of variance in revisit intention (R² = 0.607).

STRATEGI PEMASARAN DALAM PENGEMBANGAN USAHA KULINER BERBASIS DIGITAL Mulyono, Agus; Purwoko, Purwoko; Setiawan, Zunan
SEGMEN: Jurnal Manajemen dan Bisnis Vol 21, No 2 (2025): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v21i2.9140

Penelitian ini bertujuan untuk menganalisis strategi pemasaran dalam mengembangkan usaha kuliner Sekar Mataram yang dikelola oleh BUMDes Bangun Kamulyan di era digital. Penelitian ini menggunakan metode pendekatan kualitatif dengan studi kasus dengan mengambil topik strategi pemasaran di era digital. Pengumpulan data dilakukan melalui wawancara dan survei dengan pengelola unit usaha, serta data sekunder dari literatur dan studi kasus serupa. Hasil penelitian. menunjukkan bahwa keberhasilan pemasaran digital di BUMDes Bangun Kamulyan dipengaruhi oleh beberapa faktor penting, yaitu infrastruktur teknologi yang memadai, kompetensi sumber daya manusia, manajemen konten yang efektif, serta strategi promosi yang tepat. Selain itu, integrasi rantai nilai dari produksi hingga distribusi dan layanan pelanggan juga turut mendukung efektivitas pemasaran. Implementasi pemasaran digital terbukti mampu meningkatkan visibilitas produk, memperluas jangkauan pasar, dan meningkatkan penjualan. Namun, tantangan seperti keterbatasan anggaran, penolakan terhadap perubahan, dan kebutuhan pelatihan manajerial berkelanjutan masih perlu diatasi. Strategi pemasaran melalui media sosial berhasil meningkatkan performa bisnis, terutama dalam engagement, penjualan di marketplace, dan layanan pelanggan personal melalui WhatsApp Business, meski kendala terkait pengiriman produk masih menjadi hambatan yang perlu diperbaiki untuk mempertahankan kepuasan pelanggan di platform online.Kata kunci: Strategi Pemasaran, Era Digital, Unit Usaha, BUMDes

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