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All Journal International Journal of Zakat (IJAZ)
Hilmatunnisa, Alma
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Religion

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Enhancing ZIS Literacy for Optimizing Muzaki Decision to Pay ZIS Study of Social Media Effect using AISAS Model Approach Lathifah, Fitriyani; Hilmatunnisa, Alma
International Journal of Zakat Vol 10 No 2 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i2.698

Abstract

According to changes customer behavior including zakat giver (muzaki), social media management plays an important role in increasing the literacy and action of prospective muzaki regarding to ZIS engagement wherever. Start from social media, the opportunity to optimizing ZIS collection is greater and more flexible. This research aims to analyze the optimizing muzaki decision to pay zakat using the AISAS model approach. The AISAS model provides an illustration that social media be able to increase muzaki literacy and muzaki decision to pay zakat and share their experiences of ZIS action to the other community. The results show that social media has an influence on increasing ZIS literacy through AIS (attention, interest, search) as mediating variables. Furthermore, zakat literacy has an influence on increasing desire to pay zakat, action, and sharing experience using social media. However, the influence of social media is still not optimal. The action and share (AS) variables in the AISAS model are considered to have an important role in influencing society to pay zakat.
The Influence of Generational Differences on Digital Behavior in Performing Zakat, Infaq, and Sadaqah (ZIS) Using the Theory of Planned Behavior (TPB) Approach Hilmatunnisa, Alma; Hasanah, Mau’izatil; Rahmah, Nur Khanifatur; Putri, Nuril Mutmainnah; Nurlaeli, Nurlaeli; Muhari, Syafaat
International Journal of Zakat Vol 10 No 4 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i4.691

Abstract

The diversity of methods used to distribute zakat is a new challenge that every institution must face. Generational differences in utilizing online zakat platforms reflect technological advancements. For example, Generation Z tends to trust technology more and feels comfortable with cashless transactions, as evidenced by their dominant presence in online zakat contributions. This study aims to identify the factors influencing generational digital behavior in fulfilling Zakat, Infak, and Sedekah (ZIS) obligations and analyze generational differences in zakat behavior through online and offline channels by examining zakat preferences across generations. Consequently, the most effective strategies to encourage active participation in digital philanthropic activities for each generation can be determined. Using a questionnaire involving 200 respondents from various generations who actively use social media, data collection and analysis were carried out using a simple random sampling technique, the statistical method ANCOVA, and the Theory of Planned Behavior (TPB) to identify factors influencing individuals in paying zakat. The findings indicate that generational differences do not have a significant impact. Based on the ANCOVA test, the p-value for the generational variable was 0.302. Meanwhile, the p-value for the education variable was 0.007, with a sum of squares value of 2.018, indicating that education significantly influences the intensity of paying zakat.
Co-Authors Hasanah, Mau’izatil Nurlaeli, Nurlaeli Putri, Nuril Mutmainnah Rahmah, Nur Khanifatur Syafaat Muhari