Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Technomedia Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Aziz, Caesar Achmad Firjaun Faqih
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Reinterpreting Brand Experience Stimuli through Virtual Space Avatars and Metaverse Co-Creation Aziz, Caesar Achmad Firjaun Faqih; Grahita, Banung
Technomedia Journal Vol 10 No 2 (2025): October
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/hecg6241

Abstract

The transformation of digital spaces into three-dimensional virtual ecosystems, widely known as the metaverse, has fundamentally reshaped the paradigm of brand experience from traditional visual narrative communication into participatory, immersive, and multisensory engagement. This study aims to reinterpret and extend the conventional understanding of brand experience by identifying the key stimuli that shape user interactions within virtual environments. Employing a qualitative exploratory approach based on the AEIOU framework (Activities, Environments, Interactions, Objects, and Users) and reflective thematic analysis, the research examined eight major metaverse platforms across five categories: game-based, social playground, VR-based, NFT-based, and event-based. The analysis revealed five primary dimensions that collectively construct brand experience in the metaverse: immersive presence, virtual space, avatar-mediated interaction, personalized virtual goods, and dynamic co-creation. These dimensions redefine the brand experience from a stimulus–response perspective into a participatory, socially driven relationship in which users actively co-create meaning, identity, and value with brands. The findings highlight how digital stimuli and multisensory interactions within metaverse spaces foster emotional attachment and brand engagement, offering both conceptual and managerial implications. From a theoretical standpoint, this research provides an initial framework for understanding brand experience in immersive digital environments, while practically, it guides marketers and brand strategists to design interactive, personalized, and community-oriented branding initiatives. Ultimately, the study opens new opportunities for future research to empirically examine the link between metaverse-based experiences, user perception, and brand outcomes such as trust, attachment, and loyalty within the evolving digital ecosystem.
Development of Destination Branding with Unique Selling Proposition Approach: A Case Study at Kampung Adat Ratenggaro, NTT Aziz, Caesar Achmad Firjaun Faqih; Alifa, Yumna; Dwiyantoro, Pringgo; Grahita, Banung
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1864

Abstract

This study explores on the development of destination branding for Kampung Adat Ratenggaro, a traditional village in East Nusa Tenggara, Indonesia, using the Unique Selling Proposition (USP) approach. The research aims to identify and leverage the village's cultural and natural assets to create a compelling brand identity. The scope includes an analysis of current tourism conditions, strategic opportunities, and the formulation of branding strategies tailored to highlight destination uniqueness. A qualitative approach was employed, incorporating SOAR analysis using Internal & External Factor Analysis Summary to prioritize strategic initiatives and mapping strengths, weaknesses, opportunities, and aspirations. Key findings reveal that Kampung Adat Ratenggaro holds significant potential as a cultural tourism destination, supported by its architectural heritage, traditional weaving, and vibrant ceremonies. The proposed branding concept, "Harmony of Tana Uma Tau," emphasizes the harmonious relationship between nature, culture, and people. This approach strengthens market positioning, enhances competitiveness, and promotes sustainable tourism development. The study concludes that a USP-driven branding strategy, combined with stakeholder collaboration, can effectively increase tourism appeal and community engagement. Recommendations include the implementation of digital marketing campaigns, infrastructure development to improve visitor experience, and capacity-building programs for local stakeholders. These efforts aim to establish Kampung Adat Ratenggaro as a leading cultural tourism destination, contributing to Indonesia's broader cultural tourism agenda.
Co-Authors Alifa, Yumna Dwiyantoro, Pringgo Grahita, Banung