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All Journal Journal of Mandalika Review Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Indonesian Journal of Humanities and Social Sciences
Dwiyantoro, Pringgo
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Religion Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Application of SWOT Analysis and Porter’s Five Forces As a Foundation for Formulating Marketing Strategies: (Case Study of The Patuha Geothermal Area, Bandung Regency) Putra, Muh Rifqi Ananda Putra; Pratama, Ricky Karya; Dwiyantoro, Pringgo
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.129

Abstract

Abstract Introduction: This study develops previous research by combining SWOT and Porter's Five Forces Models as a basis for determining tourism marketing strategies at the Patuha Geothermal Destination in Bandung Regency. The Patuha Geothermal Destination in Bandung Regency has become one of the geothermal tourism areas that has great potential, so this research is expected to contribute to the development of sustainable tourism. Methodology: The analytical method used is quantitative data analysis method and case studies using two well-known strategic analysis frameworks, namely SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) and Porter's Five Forces as a basis for formulating marketing strategies. Findings: The results of this research show that the SWOT results are in quadrant II so that in developing and planning the marketing of the Geothermal Patuha destination, it is necessary to implement diverse and innovative strategies as an effort to utilize internal resources and anticipate competitor threats. Apart from that, using the Porter's Five Forces approach, the appropriate strategy model for the Patuha Geothermal destination marketing strategy is to develop market penetration. Conclusion: Based on the results of the analysis using Porter's Five Forces approach, the recommended strategy for maintaining Patuha Geothermal tourism potential is through an intensive approach with market development strategies that involve more active promotional activities and offering more competitive prices to visitors. Keywords: SWOT Analysis, Porter's Five Forces Model, Marketing Strategy
Analisis RACE Planning Framework sebagai Strategi Pemasaran Digital Destinasi Pariwisata di Kawasan Sumbu Filosofi Yogyakarta Fasya, Muhammad Najih; Dwiyantoro, Pringgo
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.4384

Abstract

Ditetapkannya Sumbu Filosofi Yogyakarta: “The Cosmological Axis of Yogyakarta and its Historic Landmarks” sebagai Situs Warisan Dunia oleh UNESCO pada tanggal 18 September 2023 di Riyadh, Arab Saudi diharapkan Yogyakarta dapat memberikan kontribusi yang signifikan bagi peradaban dunia. Dengan adanya banyak sumber daya pusaka di Yogyakarta dan minat tinggi dari para wisatawan untuk mengunjunginya, seharusnya menjadi alasan yang kuat bagi pihak-pihak terkait untuk serius memformulasikan strategi pengembangan wisata sejarah dan budaya di Yogyakarta. Namun masih terdapat keterbatasan bahan promosi layanan wisatawan yang disediakan di Kawasan Sumbu Filosofi. Penelitian ini bertujuan untuk menghasilkan strategi pemasaran digital destinasi pariwisata di Kawasan Sumbu Filosofi melalui analisis RACE Planning Framework. Metode penelitian yang digunakan adalah metode penelitian deskriptif dengan pendekatan kualitatif. Sedangkan teknik pengumpulan data dilakukan melalui pengumpulan data primer dan data sekunder. Berdasarkan hasil analisis maka dihasilkan strategi “Meningkatkan Kualitas Promosi dan Pemasaran Kawasan Sumbu Filosofi sebagai Destinasi Wisata melalui Pemasaran Digital” yang melahirkan dua program yaitu pengembangan promosi wisata budaya dan sejarah Kawasan Sumbu Filosofi dan pengadaan paket wisata Kawasan Sumbu Filosofi.
Development of Destination Branding with Unique Selling Proposition Approach: A Case Study at Kampung Adat Ratenggaro, NTT Aziz, Caesar Achmad Firjaun Faqih; Alifa, Yumna; Dwiyantoro, Pringgo; Grahita, Banung
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1864

Abstract

This study explores on the development of destination branding for Kampung Adat Ratenggaro, a traditional village in East Nusa Tenggara, Indonesia, using the Unique Selling Proposition (USP) approach. The research aims to identify and leverage the village's cultural and natural assets to create a compelling brand identity. The scope includes an analysis of current tourism conditions, strategic opportunities, and the formulation of branding strategies tailored to highlight destination uniqueness. A qualitative approach was employed, incorporating SOAR analysis using Internal & External Factor Analysis Summary to prioritize strategic initiatives and mapping strengths, weaknesses, opportunities, and aspirations. Key findings reveal that Kampung Adat Ratenggaro holds significant potential as a cultural tourism destination, supported by its architectural heritage, traditional weaving, and vibrant ceremonies. The proposed branding concept, "Harmony of Tana Uma Tau," emphasizes the harmonious relationship between nature, culture, and people. This approach strengthens market positioning, enhances competitiveness, and promotes sustainable tourism development. The study concludes that a USP-driven branding strategy, combined with stakeholder collaboration, can effectively increase tourism appeal and community engagement. Recommendations include the implementation of digital marketing campaigns, infrastructure development to improve visitor experience, and capacity-building programs for local stakeholders. These efforts aim to establish Kampung Adat Ratenggaro as a leading cultural tourism destination, contributing to Indonesia's broader cultural tourism agenda.
Co-Authors Alifa, Yumna Aziz, Caesar Achmad Firjaun Faqih Fasya, Muhammad Najih Grahita, Banung Pratama, Ricky Karya Putra, Muh Rifqi Ananda Putra