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All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Pendidikan dan Pengabdian Masyarakat
Hidayah, Khikmatul
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Education Languange, Linguistic, Communication & Media Social Sciences Other

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Inovasi Pengolahan Abon Lele sebagai Upaya Diversifikasi Budidaya Ikan Lele di Ketintang Rohmah, Miftakhur; Hidayah, Khikmatul; Azizah, Btari Nur; Angin, Regina Grasia Perangin; Chiril, Augustin Mustika
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 8 No. 4 (2025): November
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v8i4.9948

Abstract

Indonesia memiliki potensi besar dalam budidaya ikan lele dengan produksi nasional mencapai 1,12 juta ton pada tahun 2022. Namun, tingginya produksi lele menimbulkan permasalahan lingkungan dan ekonomi, seperti limbah ikan tidak terjual dan harga jual yang fluktuatif. Program inovasi pengolahan abon lele di RW 04 Kelurahan Ketintang bertujuan mengatasi permasalahan tersebut dengan meningkatkan nilai tambah produk melalui diversifikasi olahan ikan lele. Kegiatan ini meliputi tahap koordinasi, pelatihan pengolahan abon lele secara praktis dengan metode trial and error, serta sosialisasi penanganan dan pemasaran produk. Monitoring dan evaluasi dilakukan melalui pre-test, post-test, kuesioner peserta, dan evaluasi desain kemasan produk. Hasil pelatihan menunjukkan peningkatan kualitas abon dengan tekstur kering dan aroma sedap serta pemahaman masyarakat terhadap pengolahan produk sesuai standar. Pengembangan kemasan yang lebih menarik dan profesional juga meningkatkan daya saing produk di pasar. Program ini memberikan solusi berkelanjutan untuk mengurangi limbah organik sekaligus meningkatkan pendapatan masyarakat melalui inovasi olahan lele yang ramah lingkungan dan ekonomis.
Promosi Global Film K-pop Demon Hunters Melalui Integrated Marketing Communication Netflix Anandita, Aulia Putri; Hidayah, Khikmatul; Rasyidah, Resa
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): (In press)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.6339

Abstract

The development of digital technology and the increasing use of Over-the-Top services have driven significant changes in global film consumption. Netflix, as the largest subscription video on demand platform, has capitalized on these changes through a global marketing strategy that enables standardized content distribution and promotion across multiple countries. One such film that has garnered widespread attention is the K-pop film Demon Hunters, which blends Western animation with Korean culture and has set global viewing records. This study aims to analyze Netflix's implementation of Integrated Marketing Communication in the film's global promotion. The study employed a descriptive method with a qualitative approach and utilized secondary data in the form of journal articles, industry reports, media coverage, digital content, and audience responses on social media. The analysis was conducted based on five elements of Integrated Marketing Communication: advertising, sales promotion, personal selling, public relations, and direct and digital marketing. The results show that Netflix's strategy successfully created effective marketing communications, adapting to Korean popular culture, and enabled the K-pop film Demon Hunters to achieve global viewing records.
Co-Authors Anandita, Aulia Putri Angin, Regina Grasia Perangin Azizah, Btari Nur Chiril, Augustin Mustika Miftakhur Rohmah, Miftakhur Rasyidah, Resa