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A. Muhammad Multazam
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Health Professions Public Health

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Sistem Informasi Geografis Penyebab Pneumonia Dalam Menurunkan Angka Kematian Bayi Di Kabupaten Pangkep Fania Gerda Rensiana; A. Rizki Amelia; A. Muhammad Multazam
Window of Public Health Journal Vol. 6 No. 5 (2025)
Publisher : Pusat Kajian dan Pengelolaan Jurnal FKM UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fvtbss50

Abstract

This study aims to determine the relationship between exclusive breastfeeding and infant nutritional status in the Baring Community Health Center (Puskesmas Baring) working area. The research design used was quantitative with a cross-sectional approach. The study population was all mothers with infants aged 6–12 months, with a sample of X respondents selected purposively. Data were collected through interviews using questionnaires and infant weight measurements, then analyzed using the Chi-square test. The results showed a significant relationship between exclusive breastfeeding and infant nutritional status (p < 0.05). These findings confirm that infants who receive exclusive breastfeeding have a greater chance of achieving good nutritional status than infants who are not exclusively breastfed. Therefore, it is recommended that health workers increase educational and promotional efforts regarding the importance of exclusive breastfeeding, and equally important, encourage active family participation in supporting breastfeeding practices to achieve optimal infant growth and development.
Pengaruh Brand Awareness Terhadap Keputusan Pasien Rawat Inap Umum Dalam Memilih RS St Madyang Kota Palopo Nurfadhillah Rezky; A. Muhammad Multazam; A. Rezki Amelia
Window of Public Health Journal Vol. 6 No. 5 (2025)
Publisher : Pusat Kajian dan Pengelolaan Jurnal FKM UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/5f7j5526

Abstract

Brand awareness is a crucial element in healthcare marketing strategies that can significantly influence patients' decisions when choosing a hospital. This study aims to analyze the influence of brand awareness, encompassing aspects of recall, recognition, purchase, and consumption, on the decision-making process of general inpatients when choosing St. Madyang Hospital in Palopo City. This type of research employs a quantitative approach with a cross-sectional design. The sample in this study was 109 respondents, selected from the general inpatient population using a purposive sampling technique. Data were collected using a closed questionnaire and analyzed using the chi-square test and logistic regression analysis using the SPSS program. The results showed that the four brand awareness variables —namely, recall (p = 0.031), recognition (p = 0.040), purchase (p = 0.016), and consumption (p = 0.015) —had a significant influence on patients' decisions in choosing St. Madyang Hospital. This finding confirms that increasing brand awareness can be an effective strategy to attract patient interest in choosing healthcare services. This study concludes that all aspects of brand awareness, namely recall, recognition, purchase, and consumption, have a significant impact on patient decisions when choosing St. Madyang Hospital in Palopo City.
Co-Authors A. Rezki Amelia A. Rizki Amelia Fania Gerda Rensiana Nurfadhillah Rezky