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Heltyani, Myra
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Economics, Econometrics & Finance

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Profit Analysis Of Karuna Cell Pulsa Agent In Karangrayung, Grobogan Martono, Sri Martono; Heltyani, Myra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: Profitability ratio analysis is a ratio used to measure the company's ability to generate profits from sales. Therefore, Karuna Cell pulsa agents are required to be able to assess the condition and development of the store through ratio analysis of financial statements in order to maintain the existence of the store and be able to increase business growth amid increasingly rapid economic growth and increasingly fierce business competition. Purpose: The purpose of this study was to determine the gross profit margin ratio at Karuna Cell credit agents. This is analyzed in terms of profitability and analysis in terms of financial statements. Financial statement ratio analysis commonly used is liquidity ratio analysis or working capital ratio, solvency ratio analysis, and profitability ratio analysis. Methods: The research method used is collecting data from primary data sources and secondary data sources. Primary data sources were obtained from existing data in the field through interviews and observations at the Karuna Cell pulsa agent, while secondary data sources were obtained from literature studies. Results: Gross Profit Margin at Karuna Cell credit agents is 8%, Net Profit Margin at Karuna Cell credit agents is 7.33%, Return on assets at Karuna Cell credit agents is 24%. Conclusion: It can be concluded that, if gross profit margin is high, so it would increase the net profit margin ratio.   Keywords: Profitability Analysis, Karuna Cell
Online Marketing Communication Strategy To Increase The Customers In Seblak Bloom Purwodadi Athoillah; Heltyani, Myra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: Marketing communication strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing communication strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose: The purpose of this study is to examine more deeply about online marketing communication strategies to increase the number of customers at Seblak Bloom Purwodadi. Methods: This study uses a qualitative method which is carried out through observation and interviews with the object directly, namely the owner of Seblak Bloom Purwodadi. This method aims to obtain more complete information and be able to achieve a wider scope related to online marketing communication strategies at Seblak Bloom Purwodadi. Conclusion: From the results of observations and interviews conducted, it can be concluded that in maintaining business existence from seblak blooms, the owner creates business strategies by adopting digital technology which is said to be more effective and efficient, for example the use of applications with many users such as Facebook and Instagram which are often operated by the millennial generation. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied. Keywords: Communication Strategy; Seblak Bloom's Customers
Factors Influencing Consumer Decisions In Purchasing Mobile Phones At SMS Shop Purwodadi 1 Heltyani, Myra; Athoillah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The development of increasingly advanced technology, especially smartphones. Smartphones are also a means of long-distance communication and to obtain the latest information. The problem with the SMS Shop Purwodadi Branch 1, the promotion only relies on Facebook social media and through Whatsapp Group. To increase SMS Shop sales Purpose: This study aims to determine the factors that influence consumer purchasing decisions that are influenced by promotion and price variables. Methods: This study associative research. The population in this study was the entire community of Purwodadi with a sample of 100 with certain criteria. Conclusion: From the results of the study it can be concluded that promotion has a strong influence on consumer decisions to purchase mobile phone products. However, price has no influence on consumer purchasing decisions. This theory can be put into practice in the SMS Shop business to carry out wider promotions and make competitive prices. Suggestion: In the future, we plan to adding other variables that can increase smartphone sales. Keywords: Purchase decision, Promotion, Price
Co-Authors Athoillah Martono, Sri Martono