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All Journal Research Horizon Journal of Economic, Management and Entrepreneurship Tifani : Jurnal Penelitian dan Pengabdian Kepada Masyarakat JMBPreneur
Athoillah
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Personality dan Produk Quality Terhadap Brand Love dan Brand Brand Loyality pada Depo Bangunan Sidoarjo Athoillah; Nuraeni; Sulhan, S.Sos.
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.85

Abstract

The purpose of this study was to determine the effect of brand personality, product quality, and brand love in building brand loyalty in consumers of Sidoarjo building depot. The sampling technique used in this study is non-probability sampling using purposive sampling and the research sample was 117 respondents, in this study the consumer depo building of Sidoarjo. The type of data and this study are primary data using quantitative research methods and analysis The data in this study used path analysis with the help of SPSS version 22. The results in this study indicate that: (1) brand personality has a significant effect on brand love in the consumer depo building in Sidoarjo (2) product quality has a significant effect on brand love in the customer depo building in Sidoarjo (3) brand personality has a significant effect on brand loyalty in consumers Sidoarjo building depot (4) quality products do not have a significant effect on brand loyalty to consumers of Sidoarjo building depot and (5) brand love has a significant effect on brand loyalty on consumers of Sidoarjo building depo
Perkembangan Khat Arab (Fase Awal, Pemberian Titik dan Harakat, Mauzun, Mansub dan Tanqih wal Istifa’) Athoillah
Tifani : Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Tifani : Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Malang

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Abstract

Khat arab seperti halnya tulisan-tulisan lain di dunia mengalami perkembangan seiring dengan kebutuhan manusia untuk mempermudah bacaan dan tersampainya pesan. Disamping itu kebutuhan manusia akan seni menulis juga tumbuh seiring dengan kemajuan pengetahuan dan teknologi. Maka khat arab pun juga mengalami perkembangan tersebut. Perkembangan khat arab tidaklah terjadi dalam waktu singkat, melainkan menghabiskan waktu selama berabad abad untuk mencapai kematangan yang paripurna. Pergulatan ilmu pengetahuan serta riset amatlah lekat dalam perkembangan tersebut, bahkan dari perkembangan khat arab memunculkan sebuah disiplin ilmu baru dikenal dengan nahwu atau grammar bahasa arab. Tuntutan akan tulisan yang mudah dalam penulisan serta tetap memperhatikan estetika, menjadikan khat arab yang asalnya kaku karena pengaruh khat nibthi, menurunkan banyak gaya yang lebih lentur dan mudah di tulis serta cepat dalam penulisannya. Maka muncullah ribuan gaya (jenis) khat pada beberapa era kekhalifahan Islam, dan kematangan paripurna dalam khat tercapai pada era kekhalifahan turki utsmani.
The Effect of Compensation and Career Development on Job Hopping in the Banking Sector Wulandari, Novita; Athoillah
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.735

Abstract

This study aims to analyses the influence of compensation, career development, and employee engagement on job hopping, as well as the mediating role of employee engagement in the relationship between compensation and career development on job hopping. This study uses a quantitative approach with a purposive sampling method on 160 employees of the banking sector in DKI Jakarta. Data testing was carried out using the SmartPLS analysis tool through validity, reliability, and hypothesis tests. The results of the study show that compensation, career development, and employee engagement have a significant effect on job hopping. Career development also has a significant effect on employee engagement, and employee engagement has been shown to play a significant mediating variable in the relationship between career development and job hopping. However, no significant relationship was found between compensation for employee engagement, and employee engagement did not mediate the relationship between compensation and job hopping. These findings emphasize the importance of career development and employee engagement in managing job hopping tendencies, while compensation in this context has no direct or indirect relationship through employee engagement.
The Impact of Good Corporate Governance To Financial Performance winarsih; Athoillah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Corporate governance plays an important role in the company because it can reflect how the performance in the company, especially financial performance. Financial performance is one proof of how the results or profits obtained by the company. To show optimal financial performance, it is influenced by Management Efficiency and Corporate Capital Structure, both of which are also important components in improving financial performance. Purpose: The purpose of this article is to find out more about the influence of Good Corporate Governance on Financial Performance. Methods: The sampling in this study is approximately 30 manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2017-2018. The number of samples was obtained based on the type of simple experimental research. Conclusion: This research produces a conceptual framework which focuses on improving financial performance through good corporate governance which is also influenced by management efficiency and corporate capital structure.   Keywords: GCG, Financial Performance, Management Efficiency, dan Corporate Capital Structure
Online Marketing Communication Strategy To Increase The Customers In Seblak Bloom Purwodadi Athoillah; Heltyani, Myra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Marketing communication strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing communication strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose: The purpose of this study is to examine more deeply about online marketing communication strategies to increase the number of customers at Seblak Bloom Purwodadi. Methods: This study uses a qualitative method which is carried out through observation and interviews with the object directly, namely the owner of Seblak Bloom Purwodadi. This method aims to obtain more complete information and be able to achieve a wider scope related to online marketing communication strategies at Seblak Bloom Purwodadi. Conclusion: From the results of observations and interviews conducted, it can be concluded that in maintaining business existence from seblak blooms, the owner creates business strategies by adopting digital technology which is said to be more effective and efficient, for example the use of applications with many users such as Facebook and Instagram which are often operated by the millennial generation. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied. Keywords: Communication Strategy; Seblak Bloom's Customers
Factors Influencing Consumer Decisions In Purchasing Mobile Phones At SMS Shop Purwodadi 1 Heltyani, Myra; Athoillah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The development of increasingly advanced technology, especially smartphones. Smartphones are also a means of long-distance communication and to obtain the latest information. The problem with the SMS Shop Purwodadi Branch 1, the promotion only relies on Facebook social media and through Whatsapp Group. To increase SMS Shop sales Purpose: This study aims to determine the factors that influence consumer purchasing decisions that are influenced by promotion and price variables. Methods: This study associative research. The population in this study was the entire community of Purwodadi with a sample of 100 with certain criteria. Conclusion: From the results of the study it can be concluded that promotion has a strong influence on consumer decisions to purchase mobile phone products. However, price has no influence on consumer purchasing decisions. This theory can be put into practice in the SMS Shop business to carry out wider promotions and make competitive prices. Suggestion: In the future, we plan to adding other variables that can increase smartphone sales. Keywords: Purchase decision, Promotion, Price
Co-Authors Heltyani, Myra Novita Wulandari Nuraeni Sulhan, M. WINARSIH