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Yanti, Laras Dwi
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Utilization Of Organic Waste Bank In Talang Perapat Village Community Sari, Lora Nopita; Afandra, Rizki; Yanti, Laras Dwi; Ninosari, Devina; Suwarni, Suwarni; Soleh, Ahmad
Jurnal Inovasi Kerja Nyata Vol. 1 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jikn.v1i1.877

Abstract

This study aims to describe the implementation and impact of the Utilization of Organic Waste Banks in the Talang Perapat Village Community, West Seluma District. The method used is descriptive qualitative with data collection techniques through participatory observation, semi-structured interviews, and documentation. The subjects of the study consisted of residents, village officials, and waste bank managers who were selected purposively. The results of the study showed that the utilization of waste banks succeeded in increasing residents' understanding of Organic waste, as well as fostering new habits such as saving waste and utilizing it as organic fertilizer. This behavioral change is supported by the active involvement of village officials who facilitate coordination and ensure the sustainability of the program. This activity is considered very useful because it combines theory and direct practice, making it easier for the community to understand and apply. The utilization of waste banks has proven effective in increasing environmental awareness and encouraging active community participation in maintaining cleanliness in a sustainable manner.
The Influence of Product Innovation and Digital Marketing on the Ompetitiveness of MSMEs Yanti, Laras Dwi; Gayatri, Ida Ayu Made Er Meytha; Wagini, Wagini
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.709

Abstract

This study aims to determine the effect of product innovation and digital marketing on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kota Manna. This research uses a quantitative method with an associative approach. The population in this study consisted of 620 MSME actors in Kota Manna, with a sample of 86 respondents determined using the Slovin formula. Date were collected through questionnaires using a likert scale and analyzed using multiple linear regression analysis. The data analysis techniques included validity test, reliability test, coefficient of determination (R2), t-test, (partial), and F-test (simultaneous) using SPSS version 21. The result of this study indicate that product innovation has a positive and significant effect on MSME competitiveness with a significance value of 0,000<0,05. Digital marketing also has a positive and significant effect on MSME competitiveness with a significance value of 0,001<0,05. Simultaneously,product innovation and digital marketing significantly affect MSME competitiveness with an F-count value of 988.509 greater than F-table 3.108. The coefficient of determination (R2) shows a value of 0,767, meaning that 76,7% of MSME competitiveness can be explained by product innovation and digital marketing, while the remaining 23,3% is influenced by other variables outside this research model.
Co-Authors Afandra, Rizki Ahmad Soleh Gayatri, Ida Ayu Made Er Meytha Ninosari, Devina Sari, Lora Nopita Suwarni Suwarni Wagini Wagini, Wagini