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All Journal JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Novira Sazelika
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences

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Branding D'Raja Coffe menjadi HUB D'raja Coffee Mega Ulva Sari Sihombing; Evi Enitari Napitupulu; Nurhawati Simamora; Novira Sazelika
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 2 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

This study aims to analyze the brand changes at D'raja Coffee, where the changes are clearly made starting from the Menu Book and Clothing used by the cafe employees, not only that, in the process the cafe also provides new menus that are no less delicious for cafe visitors because in the process d'raja is also not active in promoting its business, not always using social media such as Instagram but the level of satisfaction and trust of customers who visit the cafe. With this study, the researcher uses Branding theory to see the changes in the cafe logo starting from the menu book and clothing of D'raja cafe employees using qualitative methods and descriptive approaches that explain the process of change using interview techniques along with observation and documentation of the cafe which is associated with data triangulation methods and techniques.
Gaya Komunikasi Dosen dalam Proses Pembelajaran di Prodi Komunikasi Universitas Sari Mutiara Nurhawati Simamora; Rachel Mia L. Lbn. Toruan; Mega Ulva Sari Sihombing; Novira Sazelika
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 2 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze communication styles in overcoming learning boredom in the Communication course. The study emphasizes a qualitative approach, involving 2 lecturers, one lecturer as an observer and one lecturer acting as a direct participant, while the number of students is 45 people in class A. The results of the study indicate that in overcoming learning boredom, lecturers develop an active communication style, but still prioritize assertiveness, take full social initiative so that students can imitate, are able to integrate with their social environment, are able to express their opinions emotionally but in a controlled manner, send information with full attention, give orders but show assertiveness, and attention. In addition, lecturers have an imperfect Emotive style communication style, an unstable Director style, a Reflective style, and have a careful supportive style. The lecturer's communication style in learning will have an impact on the actualization and implementation of his social life.
Co-Authors Evi Enitari Napitupulu Mega Ulva Sari Sihombing Nurhawati Simamora Rachel Mia L. Lbn. Toruan