Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management
Dg. Maserre, Hasnawati A.
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
What is the Marketing Strategy for Red Corner Café Kune, Debiyanti; Dg. Maserre, Hasnawati A.; Saliani, Widia Adisti; Aulia Putri, Jesica Rvani
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Red Corner, a restaurant in Makassar City, has drawn foodies with its distinctive Molecular Gastronomy-based cuisine and exclusive culinary concept. Even though they are successful in drawing patrons, restaurants nevertheless have a difficult time keeping up with demand because of space constraints and lengthy lines, which can negatively affect the dining experience. The purpose of this study is to analyze Red Corner's marketing strategy utilizing the SWOT method. This study investigates strategic prospects for optimization and determines the elements influencing consumer interest in Red Corner through observations based on customer evaluations and comments on the Beautiful Indonesia platform. Red Corner hopes to use the research findings to improve its marketing tactics, put more of an emphasis on client satisfaction, and reach a wider audience. In addition to helping Red Corner, this study project aims to shed light on restaurant marketing tactics and customer service from both a theoretical and practical standpoint
Co-Authors Aulia Putri, Jesica Rvani Kune, Debiyanti Saliani, Widia Adisti