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All Journal Journal of Management
Nurulfiqri, Zartikazahra
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Economics, Econometrics & Finance

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Analysis of Online Coaching Needs in Entrepreneurship Development and Start-up Business Management Rustiadi, Sonny; Nurulfiqri, Zartikazahra
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the influence of Entrepreneurial Motivation, Coaching Accessibility, Technology Use, Material Quality, and Learning Methods on Business Sustainability. The method used in this study is multiple linear regression with a sample of 100 respondents consisting of business actors in various sectors. The results of the study indicate that Entrepreneurial Motivation has the strongest and most significant influence on business sustainability (B = 0.593; p = 0.000). In addition, Material Quality also has a significant effect on business sustainability (B = 0.181; p = 0.037). However, the variables Coaching Accessibility, Learning Methods, and Technology Use do not show a significant effect in this model (p> 0.05). Simultaneous tests show that the overall regression model is significant (F = 22.721; Sig. = 0.000), with an R Square value of 0.547, which means that 54.7% of the variation in business sustainability can be explained by the independent variables in this study. In addition, this study recommends further study of other factors that can influence business sustainability, such as access to capital and business network support
Development of Online Coaching Model to Improve Entrepreneurial Skills and Start-up Business Management Rustiadi, Sonny; Nurulfiqri, Zartikazahra
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study aims to analyze the influence of coaching methods, coaching technology, interaction between coaches and participants, and material personalization on entrepreneurial skills. This study uses a quantitative approach with multiple linear regression method. Data were collected from 100 respondents who participated in the entrepreneurial coaching program. Data were analyzed using t-test (partial effect), F-test (simultaneous effect), and coefficient of determination to assess the quality of the model. The results showed that partially, coaching technology and material personalization had a significant effect on entrepreneurial skills, while coaching methods and interaction between coaches and participants did not have a significant effect. Simultaneously, the four independent variables had a significant influence on entrepreneurial skills with a model contribution of 40.6%. The findings emphasize the importance of innovation in entrepreneurial coaching, especially through the use of technology and personalization of materials to be more effective in improving entrepreneurial skills. This research contributes to the development of a more adaptive and technology-based coaching model in improving entrepreneurial skills
Co-Authors Sonny Rustiadi