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All Journal Journal of Business and Management The Indonesian Journal of Business Administration IPTEK Journal of Proceedings Series Journal of Information Systems Engineering and Business Intelligence The Asian Journal of Technology Management (AJTM) Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Annals of Human Resource Management Research IJFBP International Journal of Family Business Practices ASEAN Marketing Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal of Management
Sonny Rustiadi
School Of Business And Management, Institut Teknologi Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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GAP ANALYSIS COMPARISON USING THE SERVQUAL MODEL FOR GO-RIDE SERVICE IN JAKARTA AND BANDUNG Maulida, Anyssa Satharina; Rustiadi, Sonny
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Initial observation capture the opinion that there is service inequality of GO-RIDE service between Jakarta and Bandung and the fierce competition between the ride-hailing applications are the trigger for the researcher to conduct a service quality measurement. The use of SERVQUAL model by Parasuraman (1985) is used to capture the customer’s expectation and perception in both cities. A questionnaire of 69 items is distributed to the respondents who have experienced the GO-RIDE service both in Jakarta and Bandung and they are asked to assessed GO-RIDE service using the 7-likert scale three times, based on their expectation in general, their perception in Jakarta, and their perception in Bandung. From 385 respondents, the average score of customer’s expectation is 5.120, and perception in Jakarta and Bandung scores 4.799 and 4.806 respectively. The average score of customer gap is -0.321 in Jakarta and -0.314 in Bandung and 0.023 for the overall gap difference. All gaps are negative except for one item per each city. But the average of the overall gap and per dimension shows negative result, thus GO-JEK still needs to improve their quality of. The biggest contributing dimension to the gap is the Tangibles. Performance Management System is needed to ensure the competences of the driver regarding the GO-RIDE service. Keywords: Customer Gap, GO-JEK, Service Quality, SERVQUAL, Informal Public Transportation
Proposed Marketing Communication Strategy for Fashion Start Up Company (Case Study: LEAMA) Rifan Maulana, Zulfikar; Rustiadi, Sonny
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract . Leama (stylized as LÉAMA) is a start-up fashion company based in Bandung. As a new company, Leama still face several problems in all divisions of the company. In marketing area, brand awareness of Leama is still considered low. This research is aiming to propose marketing communication strategy for Leama in order to increase their brand awareness. First thing to do to address the problem is doing an internal analysis. Research use STP (segmenting, targeting, positioning) and marketing mix (product, price, promotion, place) as tools in internal analysis. In general, Leama segmenting and targeting their market as people who lives in big cities and love to spend leisure time outside their house with positioning statement “Leisure Companion”. Leama sells leather slippers as their first article, the prices are from IDR 462.000 – 470.000, spreading press release to two online magazine as promotion activities, and only use Instagram as social media and distribution channel. After doing the internal analysis, Leama need to do an external analysis, which consist of Porter 5 Forces analysis, competitor analysis, and benchmark analysis. Porter 5 Forces found that Leama are in high competitiveness level. Competitor and benchmark analysis found that Leama compete with three local competitor who sells product with same theme with Leama. The last is that Leama need to know root cause of the problem using ishikawa/fishbone diagram, with these tools Leama found that never doing sales promotion program and limited ads activities are two main problems.  To fix these problems, Leama use marketing communication (MC) tools with IMC (Integrated Marketing Communication) approach. Marketing communication tools proposed to Leama are advertising, personal selling, public relation, sales promotion, sponsorship, and trade show.  Each of these MC tools cannot be stand alone, they are need to integrate with each other in order to gain maximum impact with minimum cost and to make the messages easier to reach the target. The integration between each of MC tools generates several action program that will be held in 2017 which are new year promo, valentine promo, Leama X Fashion Influencer, Trademark Market Event, new article released, Ramadhan promo, independence day promo, Brightspot Market Event, and Leisure Trip Sponsor. Leama future research should be about vendor selection and distribution channel selection.  Keywords: Marketing Communication Strategy, Fashion, Brand
Proposed new value proposition for pt besari wahana raya to acquire infrastructure development project in rural area van der Muur, Averino; Rustiadi, Sonny
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Besari Wahana Raya is a contractor company whose expertise is in construction area and was established in 1999. PT. Besari Wahana Raya specialises itself as a contractor for the military. The company currently serves only one client, which is the Indonesia Air Force. PT. Besari Wahana Raya has been working with the same client for almost 20 years. The head quarter of the company is located in Duren Sawit, East Jakarta. After working with the same client for almost 20 years, the board of directors begin to realize that they can actually acquire another market segment. After 20 years doing business in the industry, PT. Besari Wahana Raya is planning to acquire a new market segment. Using all the capabilities of the company, PT. Besari Wahana Raya needs to offer a new value proposition for the new client. The new value proposition is local empowerment. By offering this new value proposition, PT. Besari Wahana Raya is able to acquire the new-targeted segment.  In order to complete the company’s purpose, an implementation plan has been developed in order to predict all the possibilities. By developing an implementation plan, PT. Besari Wahana Raya will be able to follow all the steps required to complete the goal. Keywords: Construction Company, Business issue, Local empowerment, Implementation plan
Digital Product Perception and User Satisfaction Relationship: Can They Create Feedback Intention? Kencanasari, Retna Ayu Mustikarini; Dhewanto, Wawan; Rustiadi, Sonny
The Asian Journal of Technology Management (AJTM) Vol 14, No 2 (2021)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2021.14.2.1

Abstract

Agile product development principles emphasize user collaboration and continuous improvement. It sometimes bothers users if they have less time, commitment and knowledge to become involved in the lengthy process of product development. Giving online feedback could be another way of contributing to product improvement. However, not all users are willing to leave reviews on online platforms. This study attempts to uncover the factors behind user feedback intention and the relationship between user roles in an agile approach. The questionnaire was completed by 113 respondents from all over Indonesia who have knowledge and experience in using digital products. The data was processed further by applying the PLS-SEM technique using the SmartPLS 3 application. The proposed model supported the positive influence of product perception on user satisfaction, and user satisfaction’s positive impact on feedback intention. Product perception is the first-order construct of attitude and perceived usefulness; meanwhile, perceived quality is influenced by product perception. This study's theoretical contribution sheds light on the relationship between user satisfaction, perception and feedback intention. Moreover, it provides practitioners practical implications towards understanding how to gather user feedback to support the initial idea in product improvement using an agile approach.
Proposed Marketing Communication Strategy to Increase Buyer’s Decision to Buy House (Case Study: PT. Sedulur Guyub Rukun) Radityo Chrisna Adi; Sonny Rustiadi
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.807 KB) | DOI: 10.12962/j23546026.y2019i5.6336

Abstract

PT. Sedulur Guyub Rukun is a property developer with the main business as a housing developer with premium-class products in Jombang, East Java. the house residence name is Jombang Citra Raya. In recent year, the company faced the decreases in sales as a business problem and this research examine the business issue and solve the issue with the proposed business strategy. The research uses several analytic tools such as internal analysis uses STP, Marketing Mix analysis and In-depth interview, for external analysis uses Five Porter’s forces, Competitor analysis questionnaire with multiple linear regression model. The analytic tools are used to formulate business solution that able to increase customers purchasing decision to buy a house and increase the brand awareness of the company by using a marketing communication strategy. From 100 respondents are used as the sample for the questionnaire, the result finds the most significant factor to influence the buyer’s decision is Products and the least factors are Prices. This research result becomes the reference to build Integrated Marketing Communication (IMC) that consists of advertising, publicity and sales promotion as marketing communication media for the IMC strategy. To implement it, the schedule plan and budget allocation for IMC is proposed.
Evaluations of an entrepreneurship development program: A systematic literature review Ronal Ferdilan; Wawan Dhewanto; Sonny Rustiadi
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 18, No 2 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v18i2.11461

Abstract

The contribution of entrepreneurship at both the microeconomic and macroeconomic levels is remarkable. There are many entrepreneurship development programs (EDP) initiatives proposed by policymakers around the world to ensure the growth of entrepreneurs. While EDP is necessary to improve entrepreneur capabilities, however studies on EDP evaluation literacy remain limited. This study aims to fill the gap by investigating EDP evaluation literacy by using a systematic literature review (SLR). This study carried out a bibliometric analysis on a Scopus database in the last three decades, from 1989 to 2021 with all the manuscripts were written in English. The results show that most of the literature on EDP evaluation-related themes is mainly focused on program evaluation, characteristics, challenges, stakeholders, and context, with program evaluation and characteristics are considered as the most significant issues of EDP evaluation. Interestingly, this study also reveals that few manuscripts review the process of EDP as the success criterion of EDP implementation.
Cooperation, Collaboration, and Co-creation: A Review of Existing Literature and Applications Nina Arina; Sonny Rustiadi
International Journal of Family Business Practices Vol 1, No 2 (2018)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (901.816 KB) | DOI: 10.33021/ijfbp.v1i2.639

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Innovation is a mechanism for entrepreneurs to create a product or service in accordance with company’s target market. While creating innovation, the company may not have some of the information or skills that are owned by the other parties or vice versa.As a solution, various approaches of cooperation, collaboration, or co-creation are chosen as the strategy to develop innovation. The purpose of this study is to examine the implementation of cooperation, collaboration, and co-creation as an entrepreneurial strategy. The method used is exploratory analysis by analysing the theory of Drucker (1993). The result of this research is a definitive differentiation of innovation for the four strategies. To conclude, the paper suggests the company to analyse their own ability and condition in order to create an innovation that will increase the productivity.
BANKING DIGITALLY TO MICRO-BUSINESS: EXPLORING VALUE CO-CREATION STRATEGY IN NEW PRODUCT DEVELOPMENT PDF Gunawan, Rudi; Rustiadi, Sonny
ASEAN Marketing Journal Vol. 13, No. 1
Publisher : UI Scholars Hub

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Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative method for collecting the primary data through in-depth interviews. Research Findings: Indonesian Bank called Jenius currently practice community-based value co-creation, and it is recommended for the Banks in general to also explore other forms of co-creation initiatives, namely customization, reputation and sensing. These initiatives should be practiced across different stages of co-ideation, co-evaluation, co-design, co-test and co-launch. To better engage consumers and other external parties in value co-creation activities, Banks can consider driving the involvement with financial driver; learning driver; hedonic driver; and personal, social and psychological driver. Theoretical Contribution/Originality: This research has sucessfuly show different theoretical framework of value co-creation strategy to be implemented in Digital Banking industry, especially in the micro-business segment and explore what motivates Digital Banking consumers to collaborate in value co-creation. Research limitation/Implications: The scope of this research is limited only to the micro-business segment in Banking and not exploring other segments. This research will also focus on the area of value co-creation only and will not cover other business functional areas such as sales or branding.
Designing an Open Innovation Framework for Digital Transformation Based on Systematic Literature Review Abdurrahman Abdurrahman; Aurik Gustomo; Eko Agus Prasetio; Sonny Rustiadi
Journal of Information Systems Engineering and Business Intelligence Vol. 8 No. 2 (2022): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.8.2.100-108

Abstract

Background: Innovation is a critical success factor of digital transformation (DX). Previous research has shown that open innovation (OI) can help companies accelerate DX and improve their business performance. Objective: This study develops a conceptual OI framework to support DX (OIDX) and provides an overview of the dimensions. OI in this study refers to Open Innovation 2.0.  Methods: We review previous research on OI dimensions, identify the activities, and map them along with the challenges that lead to failure. With this, we develop a framework to meet the needs and solve problems of OI implementation. Results: The OIDX framework has a comprehensive dimensional scope consisting of three perspectives, eight dimensions, and 26 sub-dimensions. The perspectives are enablers, activities, and output, and the dimensions are OI governance, external environment, internal climate, digital technology, importing mechanisms, collaboration, protection mechanisms, and export mechanisms. Conclusion: This study highlights the importance of defining dimensions to establish General System Theory. The practical application of this framework is to build an OI ecosystem that can increase the internal and external values of an organisation. The OI framework provides OI success parameters and criteria for building the OI maturity framework in future research. Keywords: DX, Innovation, Open Innovation, Open Innovation Framework
Business Strategy Formulation to Increase Profit of Agung Artomoro Company Mahfudhotul Ainiyah; Sonny Rustiadi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.03 KB) | DOI: 10.31098/ijmesh.v3i1.182

Abstract

Agung Artomoro is a service company operating since February 2012. The company was established because of the high number of migrants in Indonesia associated with the high demand for labor in the plantation industry. The company focuses on offering full package service in providing labor for plantation, providing goods for plantation labor, and providing transportation service. Since it was founded, the company continues to get a positive earning year to year, but the increase in revenue followed by an increase in the cost, and it causes profit stagnation. This research investigates what causes of the stagnation in company profit. The research question design method was used in this paper, which involves using a qualitative research interview in collecting data from 11 respondents, including internal and external parties. The external analysis results show that the pulp and paper industry is still growing, which supported by government regulation. The internal analysis results show that the company has resources and capabilities that have not been fully maximized. The conclusion of the internal and external analysis resulted in details of SWOT analysis tools and formulated into the Fishbone analysis to discover the root cause of the company's problem. This research aims to create a new business model by proposing a few strategies to increase business performance evaluation for internal development. The researcher selected two strategies obtained from Porter’s Generic Strategy, which used a vertical integration strategy, both integrating backward and integrating forward.  The results of the proposed strategies are mapped into Business Model Canvas and highlight how cost leadership strategy can maximize the use of resources and capabilities to make business performance more effective and efficient and create sustainability in competitive advantages.
Co-Authors Abdurrahman Augustine Sally Saputra Aurik Gustomo Azizah Fauziyah Eko Agus Prasetio Ferdilan, Ronal Ismail Yusuf, Ismail Kencanasari, Retna Ayu Mustikarini Mahfudhotul Ainiyah Maulida, Anyssa Satharina Nina Arina Nurulfiqri, Zartikazahra Pratama, Erry Akbar Rachmani, Nizza Nadya Radityo Chrisna Adi Rifan Maulana, Zulfikar Ronal Ferdilan Rudi Gunawan Rudi Gunawan Saputra, Augustine Sally van der Muur, Averino Wawan Dhewanto