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All Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Al-Ihsan: Jurnal Bisnis dan Ekonomi Syariah
Cut Zahara Salidia Sabrina
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pengaruh Pemasaran Digital dan Pengetahuan Keuangan Terhadap Peningkatan Pendapatan Pelaku UMKM Halal di Kecamatan Medan Barat Tantri Arum; Muhammad Hafiz; Ananda Putri Ariyani; Cut Zahara Salidia Sabrina; Syafa Takbira Aisafitri
Al-Ihsan: Jurnal Bisnis dan Ekonomi Syariah Vol. 1 No. 2 (2023): Al-Ihsan : Jurnal Bisnis dan Ekonomi Syariah (Desember)
Publisher : Yayasan Rahmat Putra Kurnia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65256/pd2d6429

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak pemasaran digital dan pemahaman keuangan terhadap pertumbuhan pendapatan pelaku UMKM halal di Kecamatan Medan Barat. Latar belakang penelitian ini berfokus pada hambatan yang dihadapi pelaku UMKM halal dalam mengembangkan bisnis di era digital, terutama dalam akses pasar dan manajemen keuangan. Kajian ini mengadopsi pendekatan kuantitatif melalui metode deskriptif korelasional. Populasi dalam penelitian ini mencakup semua pelaku UMKM halal di Kecamatan Medan Barat, dengan sampel yang diambil menggunakan purposive sampling menggunakan rumus slovin. Alat yang digunakan adalah kuesioner tertutup yang memakai skala Likert. Data dihimpun melalui distribusi kuesioner secara lisan dan online, lalu dianalisis memakai regresi linier berganda dengan aplikasI Smartpls. Temuan penelitian menunjukkan bahwa pemasaran digital dan pengetahuan keuangan berpengaruh positif dan signifikan terhadap peningkatan pendapatan pelaku UMKM halal, baik secara individu maupun bersamaan. Hasil ini menunjukkan bahwa peningkatan kapasitas digital dan literasi keuangan merupakan faktor penting dalam pengembangan usaha mikro halal yang berkelanjutan di zaman ekonomi digital   This study aims to evaluate the impact of digital marketing and financial literacy on the income growth of halal UMKM players in West Medan Sub-district. The background of this study focuses on the barriers faced by halal UMKM players in developing businesses in the digital era, especially in market access and financial management. This study adopts a quantitative approach through a descriptive correlational method. The population in this study includes all halal UMKM players in West Medan Sub-district, with samples taken using purposive sampling using the Slovin formula. The tool used was a closed questionnaire using a Likert scale. Data was collected through oral and online questionnaire distribution, and then analyzed using multiple linear regression with Smartpls application. The research findings show that digital marketing and financial knowledge have a positive and significant effect on increasing the income of halal UMKM players, both individually and together. These results suggest that improving digital capacity and financial literacy are important factors in the development of sustainable halal micro-enterprises in the age of the digital economy.
Program Literasi Alam untuk Meningkatklan Pemahaman Lingkungan di Kalangan Pelajar Sekolah Dasar di Desa Dalu 10A Tanjung Morawa Cut Zahara Salidia Sabrina; Revita Sari
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 4 (2025): November:Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i4.2376

Abstract

The 2025 Independent Community Service Program (KKN) of the University of Muhammadiyah North Sumatra was held in Dalu 10A Village, Tanjung Morawa District, Deli Serdang Regency. This activity aims to increase elementary school students' understanding and awareness of the environment through a nature literacy program. An educational approach was carried out through activities introducing organic and inorganic waste, recycling used goods, and planting seedlings in the school environment. In addition, students also carried out supporting activities such as financial management education, MSME promotion, and socialization of the importance of investment for students. The implementation results showed an increase in student awareness in maintaining school cleanliness, the emergence of environmentally conscious behavior, and active involvement of the community and school in maintaining the sustainability of the program. This KKN program successfully fostered values of social responsibility and ecological awareness among students and strengthened the synergy between students, schools, and the village community.
Program Literasi Alam untuk Meningkatklan Pemahaman Lingkungan di Kalangan Pelajar Sekolah Dasar di Desa Dalu 10A Tanjung Morawa Cut Zahara Salidia Sabrina; Revita Sari
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 4 (2025): November: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i4.2375

Abstract

The 2025 Independent Community Service Program (KKN) of the University of Muhammadiyah North Sumatra will be held in Dalu 10A Village, Tanjung Morawa District, Deli Serdang Regency. This activity aims to increase the understanding and concern of elementary school students for the environment through the natural literacy program. The educational approach is carried out through organic and inorganic waste introductions, recycling of used goods, and planting plant seeds in the school environment. In addition, students also carry out supporting activities such as financial management education, MSME promotion, and socialization of the importance of investment for students. To strengthen student understanding, the KKN team also prepared simple learning media in the form of posters and mini modules that make it easier for students to recognize the types of waste and simple steps to maintain cleanliness. The school is also involved through routine coordination to ensure the sustainability of the program after the KKN is completed. The results of the implementation show an increase in student awareness in maintaining school cleanliness, the emergence of environmentally caring behaviors, and the active involvement of the community and the school in maintaining the sustainability of the program. Overall, this KKN program has succeeded in fostering the value of social responsibility, ecological concern, and strengthening synergy between students, schools, and village communities in supporting a cleaner and more educational environment.
Co-Authors Ananda Putri Ariyani Muhammad Hafiz Revita Sari Syafa Takbira Aisafitri Tantri Arum