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All Journal Al-Mahabbah : Jurnal Manajemen Pendidikan Islam
Syukron Jazuli
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Decision Sciences, Operations Research & Management

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STRATEGI PROMOSI PROGRAM UNGGULAN TAHFIDZ DI MADRASAH IBTIDAIYAH NEGERI 1 KENDAL Nur Astuti, Qorina Alfada; Miftahul Munir; Syukron Jazuli
Al-Mahabbah : Jurnal Manajemen Pendidikan Islam Vol. 1 No. 1 (2025): Al-Mahabbah : Jurnal Manajemen Pendidikan Islam
Publisher : STIT Bustanul 'Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/ajmpi.v1i1.309

Abstract

One form of religious education that has received special attention in recent years is the tahfidz program, which focuses on memorizing the Qur’an. At Madrasah Ibtidaiyah Negeri (MIN) 1 Kendal, the tahfidz program has been implemented as a flagship initiative integrated into the broader educational curriculum. This program aims not only to enhance students’ memorization of the Qur’an but also to shape students into religious individuals with strong character. This study used a qualitative method to explore the promotional strategies of the tahfidz program at MIN 1 Kendal and to identify the supporting and inhibiting factors. The findings revealed that the promotional strategies align with the four elements of the promotion mix: advertising, sales promotion, personal selling, and public relations. Advertising was carried out through social media such as Instagram, YouTube, TikTok, and the school’s website, while sales promotion included student performances at events like akhirussanah and PKP. Personal selling involved communication through teachers and the school’s media team (GEMI), who managed and shared content both online and directly. Meanwhile, public relations included partnerships with external institutions such as FUSPAQ and PPTQ Ash-Shiddiqie to support both regular and advanced tahfidz programs. Supporting factors included the use of digital platforms, parental enthusiasm, strong school leadership, and qualified teachers. However, challenges remain in terms of human resource limitations, time constraints, and varied student abilities in memorization.
MANAJEMEN PEMBINAAN DI PONDOK PESANTREN WALISONGO SUKAJADI LAMPUNG TENGAH Ardi Pramana; Syukron Jazuli
Al-Mahabbah : Jurnal Manajemen Pendidikan Islam Vol. 1 No. 2 (2025): Al-Mahabbah : Jurnal Manajemen Pendidikan Islam
Publisher : STIT Bustanul 'Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/ajmpi.v1i2.317

Abstract

The Shohbah approach is an educational method rooted in the prophetic tradition of the Prophet Muhammad (peace be upon him), emphasizing emotional closeness, exemplary conduct, and the internalization of noble values. Within the pesantren (Islamic boarding school) context, this approach is considered effective in shaping students who are intellectually competent and morally and spiritually strong. This study aims to explore the character development management of students through the Shohbah approach at Pondok Pesantren Walisongo Sukajadi, Central Lampung. The research employed a qualitative approach with a case study design, using participatory observation, in-depth interviews, and documentation techniques. The findings reveal that character development through Shohbah includes deliberation forums (musyawarah), spiritual development, and involvement in social activities, all of which contribute to strengthening the students’ character. The impact is evident in the increased discipline, responsibility, social empathy, and both academic and interpersonal competencies of the students. The success of this approach is influenced by several factors, including the exemplary leadership of the pesantren caregivers, a supportive learning environment, and collaboration between the pesantren and students' families. The study concludes that the Shohbah approach is a relevant and contextual educational strategy for fostering the character of the younger generation in modern times and holds significant potential for application in various educational settings, both religious and general
Co-Authors Ardi Pramana Miftahul Munir, Miftahul Nur Astuti, Qorina Alfada