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MODAL KEWIRAUSAHAAN PESANTREN UNTUK MENINGKATKAN KEMANDIRIAN SANTRI Indah Maslaha; Safa Salsabila
IZZI: Jurnal Ekonomi Islam Vol. 4 No. 3 (2024): IZZI: Jurnal Ekonomi Islam
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana modal kewirausahaan di pesantren dapat meningkatkan kemandirian santri melalui pendidikan dan kegiatan ekonomi yang dikelola pesantren. Pesantren memiliki potensi tidak hanya sebagai tempat belajar agama, tetapi juga sebagai lembaga pemberdayaan ekonomi yang menumbuhkan jiwa wirausaha santri. Modal kewirausahaan yang dimaksud tidak hanya berupa dana, tetapi juga mencakup kemampuan intelektual, moral, spiritual, serta keterampilan praktis yang diperoleh dari proses pendidikan pesantren. Penelitian menggunakan pendekatan kuantitatif dengan wawancara terstruktur kepada para pelaku usaha di lingkungan pesantren untuk mendapatkan informasi tentang strategi usaha, pelatihan, dan pengaruhnya terhadap kemandirian santri. Hasil penelitian menunjukkan bahwa program kewirausahaan di pesantren berperan penting dalam membentuk kemandirian ekonomi dan mental santri. Santri dilatih untuk disiplin, bertanggung jawab, hidup sederhana, dan mampu mengelola sumber daya secara produktif. Secara keseluruhan, penelitian ini menegaskan bahwa modal kewirausahaan dan kemandirian santri saling berkaitan dan menjadi dasar penting dalam menjadikan pesantren sebagai pusat pembentukan generasi muslim yang mandiri, kreatif, berdaya saing, dan berkontribusi pada pembangunan ekonomi umat sesuai nilai-nilai Islam.
BUSINESS COMMUNICATION STRATEGIES FOR DELIVERING MESSAGES TO BUILD CORPORATE IMAGE Fithri, Naylal; Indah Maslaha; Diana Wulandari; Muhammad Jamaluddin Affan; Muhammad Samir Hadromi
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

Communication plays a very important role in human life, including in the business world. In the context of modern business, communication is no longer one-way but has become a two-way process involving interaction, openness, and trust-building between companies and society. This study aims to understand and explain message delivery strategies in business communication to build corporate image. The method used is descriptive qualitative with a literature study approach, utilizing various sources such as scientific journals, books, and relevant articles. The results show that media and technology play an important role in supporting the effectiveness of business communication, both internally and externally. Media such as email, social media, virtual meetings, and digital platforms help deliver information quickly, widely, and efficiently. However, technological developments also carry risks, such as the spread of inaccurate information, making good digital literacy necessary. In addition, the role of Public Relations (PR) and corporate communication is very important in building and maintaining corporate image and reputation through open, consistent, and strategic communication. Communication strategies are also key in dealing with crises by selecting appropriate media, crafting clear messages, and determining the right target audience. Overall, well-planned communication strategies supported by proper use of media and technology can help companies build a positive image and maintain their reputation in the digital era.