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All Journal Journal of Management and Digital Business Papanda Journal of Community Service
Wulandari, Siti Awah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Pendampingan Pemanfaatan Google Maps dan Instagram Sebagai Digital Marketing Umkm Sahabat Bordir Desa Paninggaran Cahyaningsih, Ujiati; Wulandari, Siti Awah; Handayani, Neng Siti Hilda; Silvia, Della; Syaharani, Ainun Fitria; Apriana, Citra; Julia, Shintia Hanif
Papanda Journal of Community Service Vol. 3 No. 1 (2024)
Publisher : Paguyuban Panalungtik Sunda (Papanda)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/pjcs.v3i1.2404

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan digital UMKM Sahabat Bordir yang berlokasi di Desa Paninggaran melalui pemanfaatan Google Maps dan Instagram sebagai media digital marketing. UMKM ini sebelumnya masih mengandalkan pemasaran konvensional dan belum memanfaatkan teknologi secara optimal. Melalui metode Participatory Action Research (PAR), kegiatan dilakukan dalam tiga tahap: identifikasi masalah, pelatihan dan pendampingan, serta evaluasi hasil. Pelatihan mencakup pembuatan akun Google Bisnisku dan Instagram Business, pengisian informasi usaha, strategi konten, penggunaan hashtag, serta analisis insight. Hasil dari kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam mengelola media digital, ditandai dengan aktifnya akun Google Maps dan Instagram, serta meningkatnya interaksi pelanggan. Tantangan yang dihadapi adalah keterbatasan perangkat dan akses internet, namun dapat diatasi melalui pendekatan praktis dan partisipatif. Kegiatan ini tidak hanya memberikan dampak jangka pendek, tetapi juga membuka peluang pengembangan jangka panjang dalam transformasi digital UMKM. Dengan demikian, pendampingan ini diharapkan menjadi langkah awal dalam memperluas akses pasar dan memperkuat daya saing UMKM secara berkelanjutan.
Kinerja karyawan di sektor perbankan: Peran kepuasan kerja, komitmen organisasi, dan keadilan prosedural pada Bank Majalengka Qustolani, Asep; Wulandari, Siti Awah
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2879

Abstract

Employees constitute a key strategic asset for organizations, as they play a central role in ensuring sustainability and achieving organizational goals. However, prior studies have reported inconsistent findings regarding the effects of job satisfaction, organizational commitment, and procedural justice on employee performance, particularly within the context of regional banking, which remains underexplored. This condition indicates a research gap that warrants further empirical investigation across different organizational settings. This study aims to examine the influence of job satisfaction, organizational commitment, and procedural justice on employee performance at Bank Majalengka. A quantitative approach was employed using a descriptive and verificative survey method, involving all 124 employees as respondents through a saturated sampling technique. Data were analyzed using multiple linear regression to assess the relationships among variables. The results reveal that job satisfaction, organizational commitment, and procedural justice have a positive and significant effect on employee performance, both partially and simultaneously. These findings suggest that strengthening psychological factors and ensuring fairness in organizational processes are essential strategies for fostering sustainable, adaptive employee performance.
Co-Authors Apriana, Citra Handayani, Neng Siti Hilda Julia, Shintia Hanif QUSTOLANI, ASEP Silvia, Della Syaharani, Ainun Fitria Ujiati Cahyaningsih