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All Journal Semantik: Journal of Social, Media, Communication, and Journalism
Lativah, Fauziah
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Computer Science & IT Environmental Science Social Sciences

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The Role Of Public Relations In Building a Positive Image of an Organization Lativah, Fauziah; Razali, Geofakta
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.9204

Abstract

Positive images are not formed immediately or by chance, but through a process and strategy. To achieve these goals and objectives requires an art to create a better public understanding so as to deepen public trust in an individual / organization. Public relations is applied to support product promotion activities and image creation. The role of public relations is able to contribute in shaping the corporate image by giving positive projections about its products. If the company's image is positive, then public relations has succeeded in improving the image of the company it represents. Conversely, if the image obtained by a company is negative, then public relations needs to try to restore the negative image into a positive image so that the company can again get a positive image in the eyes of consumers. with public relations, efforts to develop a company's image to become more comprehensive. Consumers tend to want to consume products / services from producers who can be trusted, have a positive image and are able to communicate well with stakeholders
Co-Authors Geofakta Razali