Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
Anistasia, Atika
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemistry Immunology & microbiology Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengembangan Bisnis Bebek Kaleng Awet Madura Dengan Metode Bussiness Model Canvas (BMC) Dan Brand Strategy Canvas (BSC) Munawaroh, Solehatun; Horisah, Khariratun; Anistasia, Atika
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 13 No 3 (2025): September
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2025.v13.i03.p09

Abstract

Ready-to-eat food is one of technological innovation that is increasingly developing in the domestic market due to aspects of efficiency and practicality that benefit consumers. The application of this technology is also targeting the typical Indonesian culinary industry which has great potential to continue to be developed, one of which is the Awet Madura canned duck (Bebek Kaleng Awet Madura) produced by PT Nur Yasin. Given the increasing competition in the food industry, a comprehensive strategy is needed to maintain the existence of quality products and compete in the market. The purpose of this study is to determine the extent of business development of Awet Madura Canned Duck through the Business Model Canvas (BMC) and Brand Strategy Canvas (BSC) approaches and the synergy of the two. The results showed that the synergy between business elements and branding strategies in the product of Awet Madura canned duck is very influential on business progress, so as to create differentiation, attract new customers, and maintain loyalty. With this approach, Awet Madura Canned Duck can combine the advantages of traditional specialty products with modern packaging innovations, making it relevant in the competitive fast food market, both locally and globally. Keywords : Ready-to-eat, Bebek Madura, Bussiness Model Canvas, Brand Strategy Canvas
Co-Authors Horisah, Khariratun Munawaroh, Solehatun