Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal Mahogany Journal De Social
Tamba, Sabrina
Unknown Affiliation
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of the Influence of the Use of Instagram Social Media in the Promotion of Lake Toba Tourism Objects 2024 Triana, Elsa; Octaviani, Ripka; Tamba, Sabrina; Sembiring, Putri Sosanti
Mahogany Journal De Social Vol. 2 No. 1 (2025): Mahogany Journal De Social
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjds.v2i1.187

Abstract

This study aims to analyze the influence of Instagram social media usage in promoting Lake Toba tourism on increasing brand awareness and tourist visits in the post-pandemic period. The survey was conducted with 49 respondents who are productive-age tourists and actively use Instagram as a source of travel information. The results show that the majority of respondents frequently see promotional content about Lake Toba on Instagram and consider the platform a primary source of information when planning trips. More than 80% of respondents expressed interest in visiting Lake Toba after seeing promotional content on Instagram, and 85% of them seek travel information through the platform. Instagram also creates positive associations with Lake Toba’s image and encourages word-of-mouth promotion. These findings confirm that Instagram plays a significant role in building brand awareness and increasing tourists’ interest and decisions to visit Lake Toba.
Co-Authors Octaviani, Ripka Sembiring, Putri Sosanti Triana, Elsa