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All Journal Sama Jiva Jnanam (International Journal of Social Studies)
Premananda, Luh Putu Uttari
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Social Sciences

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THE THE IMPACT OF E-COMMERCE ON THE GROWTH OF YOUNG ENTREPRENEURSHIP: LITERATURE REVIEW Widiari, Putu Ayu Ossi; Wulandari, Putu Riska; Kristina, Ni Made Rai; Premananda, Luh Putu Uttari; Krisdayanthi, Astrid; Trisnayanti, Komang Rika
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5623

Abstract

E-commerce plays an essential role in supporting young entrepreneurs by providing easier access to markets, lower business costs, and wider opportunities for innovation. However, there is still a gap between theories of digital entrepreneurship and real practices, as many young entrepreneurs face challenges such as limited digital literacy, funding, and business management skills. This study aims to analyze how e-commerce influences the growth and sustainability of young entrepreneurship and to identify the main factors that support or hinder their success. Using a systematic literature review based on PRISMA guidelines, this research reviewed studies published between 2015 and 2024 from Scopus, ScienceDirect, and Google Scholar. The analysis used three main theories: Entrepreneurial Opportunity Recognition Theory, Technology Acceptance Model, and Resource-Based View. The findings show that e-commerce not only serves as a platform for transactions but also as an ecosystem for learning and innovation. It helps young entrepreneurs recognize opportunities, adopt technology, and manage resources more effectively. However, strengthening digital education, access to finance, and policy support is needed to ensure the sustainability of youth entrepreneurship in the digital era.
DIGITAL TRANSFORMATION COMPETITIVE ADVANTAGE OF MSMES THROUGH E-COMMERCE IN INDONESIA: A CONCEPTUAL STUDY Wulandari, Riska; Kristina, Ni Made Rai; Widiari, Putu Ayu Ossi; Premananda, Luh Putu Uttari; Krisdayanthi, Astrid; Wirawan, I Komang Adi Satrya
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5624

Abstract

This study examines how digital transformation through e-commerce can be a competitive advantage for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Based on literature studies and secondary data from 2020–2025, the results indicate that e-commerce plays a key role in expanding markets, increasing efficiency, and strengthening brand image. However, challenges such as low digital literacy, infrastructure inequality, and cybersecurity risks remain. The success of digital transformation is influenced by internal readiness, managerial support, and collaboration with digital platforms. Using the Technology-Organization-Environment (TOE) framework and Dynamic Capability Theory, this study concludes that inclusive and adaptive digital transformation, accompanied by policy support and cross-sector collaboration, is crucial for realizing a resilient and competitive Indonesian digital economy.
Co-Authors Krisdayanthi, Astrid Kristina, Ni Made Rai Riska Wulandari, Riska Trisnayanti, Komang Rika Widiari, Putu Ayu Ossi Wirawan, I Komang Adi Satrya Wulandari, Putu Riska