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All Journal Sama Jiva Jnanam (International Journal of Social Studies)
Wirawan, I Komang Adi Satrya
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Social Sciences

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DIGITAL TRANSFORMATION COMPETITIVE ADVANTAGE OF MSMES THROUGH E-COMMERCE IN INDONESIA: A CONCEPTUAL STUDY Wulandari, Riska; Kristina, Ni Made Rai; Widiari, Putu Ayu Ossi; Premananda, Luh Putu Uttari; Krisdayanthi, Astrid; Wirawan, I Komang Adi Satrya
International Journal of Social Studies Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5624

Abstract

This study examines how digital transformation through e-commerce can be a competitive advantage for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Based on literature studies and secondary data from 2020–2025, the results indicate that e-commerce plays a key role in expanding markets, increasing efficiency, and strengthening brand image. However, challenges such as low digital literacy, infrastructure inequality, and cybersecurity risks remain. The success of digital transformation is influenced by internal readiness, managerial support, and collaboration with digital platforms. Using the Technology-Organization-Environment (TOE) framework and Dynamic Capability Theory, this study concludes that inclusive and adaptive digital transformation, accompanied by policy support and cross-sector collaboration, is crucial for realizing a resilient and competitive Indonesian digital economy.
Co-Authors Krisdayanthi, Astrid Kristina, Ni Made Rai Premananda, Luh Putu Uttari Riska Wulandari, Riska Widiari, Putu Ayu Ossi