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All Journal Jurnal Kewirausahaan dan Inovasi
Ellyahart, Ahmad Taufik
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Formulation of Business Strategy in 3D Printing Business Ellyahart, Ahmad Taufik; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.17

Abstract

Purpose – Analyzing the business challenges faced by Meratus Utama and formulating business development alternatives—using the Business Model Canvas (BMC) and Future Business Model Canvas—to address weaknesses in strategic planning and production process efficiency. Design/Methodology/Approach – This study employs the Business Model Canvas method to map the existing business model and subsequently applies the Future Business Model Canvas. The analysis results serve as the basis for developing a business plan as an alternative for the business expansion of Meratus Utama. Findings – This Research indicates that the company's primary challenges are a lack of innovation and low production capacity resulting from machine output limitations. Recommended strategies include product development—achieved through adding new features, enhancing quality, and leveraging new technology—as well as increasing the workforce and investing in production machinery. Originality/Value This research provides value by integrating the Business Model Canvas and Future Business Model Canvas to redesign the company’s strategy, offering a structured approach that highlights innovation, technological enhancement, and capacity improvement as pathways for sustainable business development.
Co-Authors Ananda Sabil Hussein