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Kurnianto, Anton
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Strategic Business Plan Development for A Sawn Timber Trading Company: An Internal-External Analysis and Investment Feasibility Approach Kurnianto, Anton; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.02

Abstract

The sawn timber market, especially on Java, holds significant potential as the island is the center of the manufacturing industry with high demand for sawn timber products. This condition has driven PD Terus Jaya, a trading company specializing in sawn timber, to expand its business as a supplier of sawn timber for various needs. This qualitative descriptive study aims to formulate an appropriate business plan for the company. The company’s internal and external conditions were examined in-depth, including its challenges and potential. The data was collected through three methods: interviews, observations, and document studies. The BMC analysis was used as a foundational guide to formulate relevant strategies for product/service, marketing, operations, organization, and finance plannings. The results indicate that PD Terus Jaya is feasible for development based on the five analyzed investment feasibility criteria. The company is advised to promptly implement the formulated business plan to strengthen its position as a sawn timber supplier.
Co-Authors Radityo Putro Handrito