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All Journal Jurnal Kewirausahaan dan Inovasi
Kamal, Iqbal
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Implementation of Corporate Social Responsibility Program Responsibility Program Im-plementation with The Triple Bottom Line Approach Kamal, Iqbal; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.24

Abstract

This study evaluates the Corporate Social Responsibility (CSR) practices of PT Greenfields Indonesia Dairyfarm 1 Malang using the Triple Bottom Line (TBL) framework, which emphasizes three key dimensions: People, Planet, and Profit. Employing a qualitative descriptive approach, data were gathered through interviews, observations, and documentation. The findings reveal that PT Greenfields has successfully carried out CSR initiatives across all TBL dimensions. In the People aspect, the company has contributed to community welfare, healthcare, education, and infrastructure. The Profit dimension is addressed through community empowerment and partnerships involving dairy cow farming and forage crops like dwarf elephant grass and corn stalks. The Planet component includes environmental sustainability efforts such as reforestation and greening initiatives. Despite these achievements, weaknesses remain in the People aspect, particularly concerning infrastructure development. To address these shortcomings, the study suggests (a) enhancing supervision, (b) strengthening collaboration with community leaders to increase public satisfaction, (c) broadening the scope of infrastructure-related CSR activities, and (d) involving more community members in CSR programs. Moreover, leveraging positive CSR outcomes is recommended to reinforce the company’s long-term sustainability and public legitimacy.
Co-Authors Rofiaty