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All Journal Jurnal Kewirausahaan dan Inovasi
Rahmat, Muhamad Radhitya
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Business Planning for Muslim Fashion Enterprise Rahmat, Muhamad Radhitya; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.14

Abstract

This research takes the form of a business plan for Griya Yasmine. The urgency of this study lies in the need for MSMEs to have a business plan that can withstand the challenges of a dynamic market. Therefore, the objective of this research is to develop a systematic and comprehensive business plan for Griya Yasmine. The planning method involves the formulation of detailed functional strategies. The result of this research is a complete business plan document, which includes a marketing strategy targeting Muslim women consumers through both online and offline approaches. Additionally, the plan outlines a more efficient operational workflow, a clear organizational structure to support business growth, and a series of projected financial statements to support decision-making. The implication of this research is the development of a strategic reference that can be adapted by similar businesses in designing a sustainable business direction.
Co-Authors Ida Yulianti