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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Ida Yulianti
Universitas Muhammadiyah Purworejo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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INTEGRATED MARKETING COMMUNICATION ON THE EVALUATION OF POSITIVE BRAND EXTENSION IN BANKING INDUSTRIES A study of Brizzi Product in Malang City Prabowo, Ardian Wahyu; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to examine the influence of the four Integrated Marketing Communication that consist of Advertising, Sales Promotion, Events and Experiences, Personal Selling on the evaluation on Positive Brand Extension either partially and simultaneously on Brizzi consumers in Malang city. The type of research is explanatory research. This research was conducted in Malang city. There are 100 questionnaires distributed to every consumer who has used or brought Brizzi. The sampling technique was purposive sampling and the research instruments were tested using the Validity Test and Realibility Test. The data analysis testing used Multiple Regression Analysis. The hypothesis testing used was T-Test and F-Test. The results of the data analysis showed that all of variables in Integrated Marketing Communication has influence toward among four variables of Integrated Marketing Communication.Advertising   variable   has   dominant   influence   toward   Positive   Brand Extension partially and simultaneously. The results from this study can be applied in marketing strategy of banking industries and all interested parties for retaining and maximizing Integrated Marketing Communications to get a positive extension effects in the eyes of consumers and potential consumers.   Keywords: Integrated Marketing Communications, Positive Brand Extension, Brizzi, BRI
PENGARUH HEDONIC VALUE DAN CONSUMER EXPERTISE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi Pada Pengguna iPhone 5S Di Kota Malang) Ratnasari, Katrine; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan – Penelitian ini bertujuan untuk mengetahui pengaruh hedonic value dan consumer expertise terhadap keputusan pembelian smartphone pada pengguna iPhone 5S di Kota Malang. Metodelogi Penelitian – Metode analisis yang digunakan pada penelitian ini adalah analisis regresi berganda untuk mengetahui pengaruh hedonic value dan consumer expertise terhadap keputusan pembelian smartphone pada pengguna iPhone 5S di Kota Malang. Hasil dan Pembahasan – hasil penelitian menunjukkan bahwa hedonic value dan consumer expertise berpengaruh terhadap keputusan pembelian pada pengguna iPhone 5S di Kota Malang. Kata Kunci: Hedonic Value, Consumer Expertise, Keputusan Pembelian.
An integrated model of Brand Experience and Brand Loyalty: an examination of the mediation effects of customer satisfaction and brand trust Noprianta, Dana Ananda; Mugiono, Mugiono; Yulianti, Ida
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8872024

Abstract

Growing consumer brand loyalty is necessary for businesses to survive and expand in the automotive industry, where fierce competition makes it harder for businesses to retain brand loyalty. The main objective of this study is to investigate how customer satisfaction and brand trust among Mitsubishi Motors customers mediate the effect of brand experience on brand loyalty. This study uses a quantitative methodology and falls under the explanatory research category. The population in the study was a customer of Mitsubishi Motors cars located in East Java Province. The data collection method uses a questionnaire distributed directly to 200 respondents at Mitsubishi Motors service dealers in East Java Province using convenience sampling techniques. The results from this research demonstrate that brand loyalty is significantly influenced by brand experience and brand trust. As a mediating factor, brand trust can close the gap between brand experience and brand loyalty. Nevertheless, the connections between brand experience and brand loyalty have yet to be significantly impacted by customer satisfaction. In order to cultivate client loyalty, Mitsubishi Motors must continue to uphold the trust that has been earned and raise customer satisfaction.
Pengaruh Viral Marketing, Product Quality, Dan Price Terhadap Purchase Decision Laily, Faridatul; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.09

Abstract

The rapid development of skincare industry has created business rivalry in this sector. The dynamic consumer preferences and the possibility for variety seeking require companies in this business to recognize factors affecting purchase decision in order to win the competition. This research aims to identify the effects of viral marketing, product quality, and price on the decision to purchase Skintific products by studying the users of TikTok Shop. The respondents of this quantitative explanatory research were selected using non-probability sampling method and purposive sampling technique with the criteria of people with the minimum age of seventeen years who have seen Skintific ads in TikTok Shop and have bought and used the product after making purchases from the shop. The validity, reliability, and the classical assumption teste were conducted in the Statistical Package for Social Sciences (SPSS), while the data was analyzed using multiple linear regression. The results of the hypothesis testing concerning the partial and simultaneous effect have led to findings that viral marketing (X1), product quality (X2), and price (3) have positive and significant effects on the decision to purchase Skintific products.   Abstrak Perkembangan industri skincare yang sangat pesat berdampak pada ketatnya rivalitas dalam sektor usaha perawatan kecantikan atau skincare. preferensi konsumen yang dinamis dan adanya kemungkinan untuk melakukan variety seeking membuat perusahaan skincare harus mengidentifikasi faktor yang mempengaruhi keputusan pembelian agar dapat memenangkan persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing, product quality dan price terhadap purchase decision produk Skintific (studi pada konsumen TikTok Shop). Jenis penelitian ini adalah explanatory research dengan metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 100 responden, Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Kriteria responden yang dibutuhkan dalam penelitian ini adalah berusia minimal 17 tahun, pernah melihat iklan Skintific di TikTok Shop dan pernah membeli dan menggunakan produk Skintific melalui TikTok Shop. Penelitian ini menggunakan Statistical Package for the Social Sciences (SPSS) untuk melakukan uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisis data menggunakan uji regresi linear berganda. Uji hipotesis dilakukan untuk menguji hipotesis secara parsial dan simultan. Berdasarkan hasil pengujian hipotesis diperoleh data variabel viral marketing (X1), product quality (X2), dan price (X3) masing-masing berpengaruh secara positif dan signifikan secara parsial terhadap purchase decision produk Skintific.
Pengaruh Product Quality dan Product Image Terhadap Keputusan Pembelian Al-Anshori, Pasha Ageng; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.18

Abstract

The objective of this research is to identify the effects of product quality and product image on people’s decision to purchase Ad-Dawaa’ Natural Raw Honey products. the data of this quantitative research was harvested from closed questionnaires incorporating the original five-point Likert scales. The responses are strongly agree (1), agree (2), neutral (3), disagree (4), and strongly disagree (5). The research population is all consumers of Ad-Dawaa’ Natural Raw Honey products, from which 101 people were selected as the respondents using non-probability sampling method and purposive sampling technique. The acquired data was then analyzed using multiple linear regression in SPSS. This study finds that, partially, product quality (X1) positively and significantly affects the purchase decision (Y) and that product image (X2) also positively and significantly influences the purchase decision (Y). In addition, product quality has a more dominant effect than product image in affecting people’s decision to purchase Ad-Dawaa’ Natural Raw Honey products.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh variabel product quality dan product image terhadap keputusan pembelian pada Madu Ad-Dawaa’ natural raw honey. Metode penelitian yang digunakan adalah penelitian kuantitatif analisis data dengan metode survey, pengumpulan data menggunakan kuesioner tertutup dengan likert scales yang original menggunakan skala lima poin: sangat setuju (1), setuju (2), ragu-ragu/netral (3), tidak setuju (4), dan sangat tidak setuju (5). Populasi dalam penelitian mengacu pada seluruh konsumen produk Madu Ad-Dawaa’ natural raw honey. Menentukan ukuran sampel menggunakan non-probability sampling sebanyak 101 orang sedangkan teknik pengambilan sampel menggunakan teknik purposive sampling. Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda dengan software SPSS. Dari hasil pengujian secara parsial variabel product quality (X1) terdapat pengaruh yang signifikan positif terhadap keputusan pembelian (Y). variabel product image (X2) memiliki pengaruh yang signifikan positif terhadap keputusan pembelian (Y). Variabel yang paling dominan adalah variabel product quality terhadap Keputusan Pembelian pada produk Madu Ad-Dawaa’ Natural Raw Honey.
Pengaruh Social Media Marketing Dan Service Quality Terhadap Consumer Purchase Decision Dwiyanti, Ni Kadek Ayu Saniska; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.10

Abstract

This study aims to determine the effect of social media marketing and service quality on consumer purchase decisions at Falala Chocolate Bali. The influence you want to know is partial or partial influence. This research uses a quantitative approach using explanatory research which explains the causal relationship between variables through testing the hypotheses that have been formulated. This study used a sample of 131 respondents. Sampling used a non-probability sampling technique and a purposive sampling method with a minimum age characteristic of 17 years, owning and understanding using social media and having purchased Falala Chocolate Bali products within the last 3 months. This study uses the Statistical Package for the Social Science (SPSS) to perform multiple linear regression tests. The results of this study indicate that social media marketing has a positive and significant effect on consumer purchase decisions, service quality has a positive and significant effect on consumer purchase decisions.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan service quality terhadap consumer purchase decision di Falala Chocolate Bali. Pengaruh yang ingin diketahui adalah pengaruh sebagian atau parsial. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan jenis explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis yang telah dirumuskan. Penelitian ini menggunakan sampel sebanyak 131 responden. Pengambilan sampel menggunakan Teknik non probability sampling dan metode purposive sampling dengan karakteristiktik usia minimal 17 tahun, memiliki dan mengerti menggunakan media sosial dan pernah melakukan pembelian pada produk Falala Chocolate Bali dalam kurun waktu 3 bulan terakhir. Penelitian ini menggunakan Statistical Package for the Social Science (SPSS) untuk melakukan uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap consumer purchase decision, service quality berpengaruh positif dan signifikan terhadap consumer purchase decision.
Pengaruh Viral Marketing, Brand Image, Dan Price Terhadap Purchase Decision Putri, Sefila Fiorentara; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.06

Abstract

The rapid growth of cosmetics industry in Indonesia has escalated the competition between cosmetics producers. Various strategies have been applied by business owners in the industry to identify factors that might influence consumer’s purchase decision in order to maintain their position. The objective of this research is to identify the effects of viral marketing, brand image, and price on the purchase decision of Luxcrime consumers in Malang City. This quantitative research explains the relationships between and the causes of changes in measurable social facts. Using non-probability sampling method and purposive sampling technique, 150 people with the minimum age of seventeen years who live in Malang City and have purchased any products of Luxcrime within the last six months were selected as the respondents. The instruments of this research were assessed using multiple linear regression with the support of validity test, reliability test, and classical assumption test, and the hypotheses were assessed using t-test; all of were performed in SPSS 25. This study finds that viral marketing, brand image, and price positively and significantly influence purchase decision.   Abstrak Pertumbuhan industri kosmetik di Indonesia yang sangat pesat mengakibatkan adanya persaingan ketat antar produsen kosmetik. Berbagai strategi dilakukan oleh pelaku bisnis di industri kosmetik untuk mengidentifikasi faktor–faktor yang mungkin mempengaruhi keputusan pembelian konsumen demi mempertahankan posisinya. Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing, brand image, dan price terhadap purchase decision pada konsumen produk Luxcrime di Kota Malang. Jenis penelitian ini adalah penelitian kuantitatif untuk menjelaskan hubungan dan sebab–sebab perubahan dalam fakta sosial yang terukur. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu berusia minimal 17 tahun, berdomisili di Kota Malang, dan pernah melakukan pembelian produk Luxcrime dalam kurun waktu 6 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linear berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan dengan uji t menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa viral marketing, brand image, dan price memiliki pengaruh positif dan signifikan terhadap purchase decision.
Pengaruh Citra Merek Dan Promosi Penjualan Terhadap Keputusan Pembelian Putri, Afifa Dania Soleha; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.16

Abstract

The objective of this research is to identify the effects of brand image and sales promotion on the purchase decision of ShopeeFood service users. This quantitative research seeks the relationship between the variables and explains the cause and the effect of the observed social phenomena. Using non-probability sampling, 120 people with the minimum age of seventeen years who are active making purchases through ShopeeFood were selected as the respondents. The research data was analyzed using multiple linear regression, and the hypothesis testing was conducted using t-test and coefficient of determination; all of which were performed in SPSS. This study finds that brand image positive but not significant influences the purchase decision. This means that the better the image of the brand, the more purchases will be decided. Furthermore, sales promotion also has positive and significant effects on the purchase decision, which indicates that the better the sales promotion, the higher the purchase decision. Based on the findings above, ShopeeFood is advised to enhance the image of its brand and to increase its sales promotion through attractive ways. Those efforts can shape a better brand image, so the brand will be more popular among people, and their decision to make purchase through ShopeeFood will be higher.   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan promosi penjualan terhadap keputusan pembelian pengguna layanan ShopeeFood. Jenis penelitian ini adalah penelitian kuantitatif yang mencari hubungan antar variable serta menjelaskan sebab akibat dari fenomena social yang diteliti. Pada penelitian ini mengambil data dari 120 responden dengan teknik non-probability sampling. Karateristik responden yang diteliti yaitu berumur diatas 17 tahun dan aktif melakukan pembelian di ShopeeFood dalam kurun waktu 3 bulan terakhir. Penelitian ini menggunakan metode penelitian regresi linear berganda. Pengujian hipotesis diuji menggunakan SPSS yang melihat hasil uji t dan koefisien determinasi. Dapat disimpulkan dari hasil penelitian ini bahwa (1) citra merek memiliki pengaruh yang positif namun tidak signifikan terhadap keputusan pembelian, yang berarti bahwa semakin baik citra merek maka keputusan pembelian akan meningkat (2) promosi penjualan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, yang berarti bahwa semakin baik promosi penjualan yang dilakukan maka keputusan pembelian akan meningkat. Bagi ShopeeFood, sebaiknya perlu meningkatkan citra merek di masyarakat serta meningkatkan promosi penjualan dengan cara yang menarik untuk membentuk citra merek yang baik sehingga lebih dikenal konsumen agar dapat mempengaruhi keputusan untuk melakukan pembelian di ShopeeFood.
Exploring the Impact of Entrepreneurial Knowledge and Creativity on Entrepreneurial Behavior: The Mediating Role of Self-Efficacy Prabandari, Sri Palupi; Yulianti, ida; Ismail, Taufiq; Irma Kurniasari
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.641

Abstract

Entrepreneurship contributes significantly to economic growth by creating opportunities and reducing unemployment and improving community welfare. This study examines the role of entrepreneurial knowledge and creativity in shaping entrepreneurial behavior with self-efficacy as a mediating variable. The data of this study were obtained by distributing questionnaires to young entrepreneurs in Malang City. The data obtained were then analyzed using PLS. The results showed that entrepreneurial knowledge and creativity have a positive effect on self-efficacy, which then mediates entrepreneurial behavior. This study provides implications for the design of targeted Education Policy to encourage the development of human capital, innovation and economic growth.
The role of Public Entrepreneurship Orientation orientation and organizational learning capability on organizational performance mediated by innovation in service (study on top management of government institutions) Yulianti, Ida; Prabandari, Sri Palupi; Barinta, Dunga Dwi; Kurniasari, Irma
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5765

Abstract

Organizational Performance is a very important aspect for the success of an organization. Good organizational performance is not only necessary for business enterprises, but it is also essential in running public service organizations such as government institutions. An organization with good performance will be able to produce quality products or services, increase customer satisfaction, and achieve the organization's strategic goals. Therefore, organizational performance in government institutions is very important to ensure the effectiveness and efficiency of quality governance. This study aims to identify the factors that drive the improvement of organizational performance in the public sector. This research will analyze the role of intrapreneurship and organizational learning capabilities in driving the improvement of organizational performance in the public sector. Additionally, this study aims to analyze and explain the mediating effect of service innovation on the relationship between organizational learning capabilities and organizational performance. This research is innovative in measuring organizational performance in public sector organizations. Generally, research on organizational performance measurement is conducted in business enterprises. This study is expected to reveal the factors that shape organizational performance in public sector organizations, so that public sector organizations can be more creative, innovative, transparent, and responsive in providing public services. This study employs a quantitative research method using surveys or questionnaires, which involve collecting information by compiling a list of questions to be asked of respondents. The findings of this study fully support the findings of previous research. This study found that entrepreneurial interest is one of the factors that can optimize the role of the family environment and entrepreneurship education in strengthening the self-efficacy of prospective young entrepreneurs in Indonesia.
Co-Authors Al-Anshori, Pasha Ageng Barinta, Dunga Dwi Dewi, Putu Eva Silvia Dwiyanti, Ni Kadek Ayu Saniska Fadilah, Firsty Yulehinin Ditha Irma Kurniasari Kurniasari, Irma Laily, Faridatul Mugiono Mugiono, Mugiono Noprianta, Dana Ananda Prabowo, Ardian Wahyu Putri, Afifa Dania Soleha Putri, Sefila Fiorentara Raditha Dwi Vata Hapsari Ratnasari, Katrine Sri Palupi Prabandari SRI RAHAYU Taufiq Ismail Yulian Fakhrurrozi, Yulian