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All Journal Jurnal Kewirausahaan dan Inovasi
Widodo, Fadhillah Rayhan
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Competitive Strategy Analysis in The Society 5.0 Era Using the Meta-SWOT Approach Widodo, Fadhillah Rayhan; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.05

Abstract

This study aims to identify and analyze appropriate competitive strategies for Tugu Malang, an online media company based in Malang City. Data were collected through questionnaires, document reviews, and interviews with nine informants, including company management and deputy editors-in-chief from three competing firms. The study applies the Meta-SWOT approach, using the Resource-Based View (RBV) to assess internal factors and the PESTEL framework for external factors. The RBV analysis reveals that Tugu Malang possesses twelve key resources and capabilities that are rare, hard to imitate, and well-organized, such as funding sources, organizational culture, workforce skills, customer satisfaction, technology investment, human resource development, quality control, legal compliance, employee retention, marketing media, pricing, and product variety. The PESTEL analysis identifies external opportunities and threats, including local government support, political dynamics, technological innovation, community engagement, economic instability, and shifting legal regulations. Based on the Grand Strategy Matrix, Tugu Malang is positioned in Quadrant I, indicating a strong strategic position. The most suitable strategies include intensive efforts such as market penetration, market development, and product development. These findings offer practical insights for digital media organizations navigating competition in the Society 5.0 era.
Co-Authors Rofiaty