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All Journal Jurnal Kewirausahaan dan Inovasi
Ghossa, Inez Shabrina
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Business Feasibility Analysis to Enhance the Competitiveness through a Business Development Strategy Ghossa, Inez Shabrina; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.04

Abstract

The growing competition in the motorcycle spare parts market pushes small businesses to keep innovating if they want to survive and expand. Without clear strategies, many risk stagnation or losing ground to competitors. This study explores the business feasibility of Putri Jaya Motor Go Solution as a way to boost competitiveness and design a more structured business plan. The store, located in the Karangduren Village market, offers spare parts from multiple brands but continues to face challenges such as limited promotion, lack of service differentiation, and operational inefficiencies. To overcome these issues, a new service model is introduced that allows customers to order via WhatsApp and receive direct delivery. Using descriptive qualitative methods through observation and document analysis, the research finds that the model is financially feasible, generating promising profits with relatively low risk. The findings highlight practical lessons for small businesses in adopting digital-based services and stress the role of technology and customer-oriented strategies in driving long-term growth.
Co-Authors Radityo Putro Handrito