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All Journal Journal of Research and Technology Majalah Ilmiah UNIKOM Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming INAQUE: Journal of Industrial & Quality Engineering Indonesian Journal of Industrial Engineering & Management MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Priviet Social Sciences Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Sianturi, Gabriel
Universitas Komputer Indonesia
Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Liability of online marketplaces for consumer losses in online transactions as reviewed under law number 8 of 1999 on consumer protection Tohadi, Tohadi; Sianturi, Gabriel; Betani, Cintya; Astari, Patricia Divani Anugrah; Palka, Arova Julia; Pahlevi, Mohamad Reza
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1444

Abstract

The rapid expansion of online marketplace platforms in Indonesia has fundamentally reshaped consumer transaction practices, while simultaneously increasing the incidence of consumer losses arising from non-conforming goods, counterfeit products, delivery failures, and fraudulent schemes. Recent reports and publicly documented cases have revealed persistent vulnerabilities in marketplace transaction systems, raising critical questions regarding the legal responsibility of marketplaces to protect consumer rights. Despite the growing relevance of this issue, existing studies largely focus on seller liability or contractual relationships, leaving the role and accountability of marketplaces under Indonesian Consumer Protection Law insufficiently examined. This study aims to analyze the liability of online marketplaces for consumer losses in electronic transactions under Law Number 8 of 1999 on Consumer Protection. Employing a normative juridical research method, this study applies a statutory and conceptual approach by examining consumer protection legislation, civil law principles, and relevant legal doctrines, supported by scholarly literature and documented cases. The findings demonstrate that marketplaces qualify as business actors and therefore bear legal obligations under Articles 4, 7, and 19 of the Consumer Protection Law, including the duty to provide accurate information, ensure transaction security, and offer compensation for consumers’ losses. However, the implementation of such liability remains largely dependent on internal marketplace policies, which often limit the effectiveness of consumer remedies. This study contributes to the literature by clarifying the legal position of marketplaces as responsible actors in online transactions and strengthening the normative foundation for enhanced consumer protection in Indonesia’s digital commerce ecosystem.
Co-Authors Agus Riyanto Alatas, Haidar ANDRIANA,, IYAN Aris Fiatno Astari, Patricia Divani Anugrah Benny Setiawan, Benny Betani, Cintya Fuad, Luthfi Awil Hakim, Difa Aldira Hakim, M.Difa Aldira Henny Henny, Henny Imaduddin, Azka Fauzan Hafizh Kurniawan, Bayu Adytia Mohamad Reza Pahlevi, Mohamad Reza Musridho, R. Joko Oktafiani, Dina Palka, Arova Julia Santosa, Galih Silma, Muhammad Sumaryatno, Denmas Adityo Syafei, M.Yani Tanjung, Lailatul Syifa Tohadi Tohadi