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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Santri : Jurnal Ekonomi dan Keuangan Islam
Okta Febriansyah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Unlocking Gen Z Creativity: Soft Skill Kunci Menghadapi Dinamika Karier Masa Depan Diana Zumrotus Sa’adah; Septi Tri Dinanti; Mahrifatun Khasanah; Mona Chairun Nisa; Asih Tri Utami; Okta Febriansyah
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 3 No. 5 (2025): Oktober : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v3i5.1917

Abstract

The rapid development of technology and the dynamic global labor market require young generations, particularly Generation Z, to possess career readiness that is determined not only by technical skills but also by non-technical competencies, or soft skills. This study aims to analyze the role of soft skills, particularly creativity, in shaping the career preparedness and success of Generation Z. Literature synthesis indicates that Generation Z excels in digital literacy and technological adaptability but still faces challenges in social and emotional competencies, such as effective communication, empathy, and cross-generational collaboration. The imbalance between hard skills and soft skills affects work effectiveness, career mobility, and the ability to build professional networks. Creativity emerges as a strategic soft skill that enhances motivation, innovation, and productivity, and can be developed through the integration of soft and hard skills, project-based learning approaches, educational technology, and the strengthening of self-efficacy. The study also identifies challenges in fostering creativity in real workplace environments, including hierarchical organizational cultures and limited mechanisms for rewarding new ideas. Based on these findings, it is recommended that educational institutions, industries, and policymakers collaborate to create a sustainable ecosystem for soft skills development, enabling Generation Z to become innovative and adaptive change agents in a competitive global career landscape.
Determinan Perilaku Konsumtif Generasi Z Muslim di Era Digital Okta Febriansyah; Herlina Yustati; Eeng Juli Efrianto
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31300

Abstract

This study aims to analyze the various determinants of consumer behavior among Generation Z Muslims in Pagar Dewa Village, Bengkulu City. The variables tested as determinants in this study include hedonic lifestyle, self-control, and peer environment. The method used was a quantitative approach with a causal associative research approach. Primary data were collected through questionnaires from a sample of 2,836 people using quota sampling. Data analysis was performed using multiple linear regression using SPSS version 29 software. The results showed that partially, hedonic lifestyle and peer environment were determinants with a positive and significant influence on consumer behavior. However, self-control was found to have a significant positive influence, thus disproving the initial assumption that self-control was a negative determinant of consumer behavior. Simultaneously, these three variables were significant determinants influencing consumer behavior, contributing 47.1%.
Co-Authors Asih Tri Utami Diana Zumrotus Sa’adah Eeng Juli Efrianto Herlina Yustati Mahrifatun Khasanah Mona Chairun Nisa Septi Tri Dinanti