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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Kajian Ekonomi dan Akuntansi Terapan Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Bisnis, Ekonomi Syariah dan Pajak
Diana Zumrotus Sa’adah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Peran Design Thinking dalam Meningkatkan Kepribadian Kreatif dan Etis melalui Soft Skill serta Branding Digital Diana Zumrotus Sa’adah; Egi Sri Lestari; Anindya Cahya Putri; Elvina Triya Rahmahnusiya; Muhammad Yusuf Mahmudi; Sulthan Muhammad Alfaris
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 3 (2025): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i3.1633

Abstract

The development of digital technology has transformed the way humans think, interact, and solve problems in various aspects of life. In this context, design thinking emerges as a creative, empathetic, and innovative mindset centered on human needs to address complex challenges in the digital era. This study aims to analyze the role of design thinking in fostering creative and ethical personalities through the strengthening of soft skills and social media branding and analyze the role of design thinking in developing creative and ethical personalities through strengthening soft skills and social media branding in the digital era. Using a descriptive qualitative approach, this research will explore how the application of design thinking can encourage individuals to think innovatively and responsibly, as well as how social media branding can strengthen self-image and digital ethical values. The research employs a qualitative descriptive approach using literature review methods based on relevant national and international sources. The study's findings indicate that design thinking plays a crucial role in fostering innovative mindsets, empathy, and moral responsibility, which form the foundation for developing a creative personality. Meanwhile, social media branding serves as a means to strengthen self-image, digital ethical values, and personal integrity online.
Unlocking Gen Z Creativity: Soft Skill Kunci Menghadapi Dinamika Karier Masa Depan Diana Zumrotus Sa’adah; Septi Tri Dinanti; Mahrifatun Khasanah; Mona Chairun Nisa; Asih Tri Utami; Okta Febriansyah
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 3 No. 5 (2025): Oktober : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v3i5.1917

Abstract

The rapid development of technology and the dynamic global labor market require young generations, particularly Generation Z, to possess career readiness that is determined not only by technical skills but also by non-technical competencies, or soft skills. This study aims to analyze the role of soft skills, particularly creativity, in shaping the career preparedness and success of Generation Z. Literature synthesis indicates that Generation Z excels in digital literacy and technological adaptability but still faces challenges in social and emotional competencies, such as effective communication, empathy, and cross-generational collaboration. The imbalance between hard skills and soft skills affects work effectiveness, career mobility, and the ability to build professional networks. Creativity emerges as a strategic soft skill that enhances motivation, innovation, and productivity, and can be developed through the integration of soft and hard skills, project-based learning approaches, educational technology, and the strengthening of self-efficacy. The study also identifies challenges in fostering creativity in real workplace environments, including hierarchical organizational cultures and limited mechanisms for rewarding new ideas. Based on these findings, it is recommended that educational institutions, industries, and policymakers collaborate to create a sustainable ecosystem for soft skills development, enabling Generation Z to become innovative and adaptive change agents in a competitive global career landscape.
Pentingnya Critical Thinking dalam Menghadapi Tantangan Dunia Kerja dan Kehidupan Sehari-Hari Diana Zumrotus Sa’adah; Desty Arnita; Heli Pera Mistika; Heru Kurnia Sesba; Mallfi Lutfia
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2025): November : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v3i4.1302

Abstract

Critical thinking is an essential skill in the modern era, characterized by rapid changes in the workplace and the dynamics of daily life. In a time when information is readily accessible and challenges are increasingly complex, individuals are required not only to master technical skills (hard skills), but also to possess the ability to analyze, evaluate, and critically respond to information. These skills are the foundation for making informed, wise, and adaptive decisions. Case studies from various recent news outlets in Indonesia show that many young people, especially Gen Z, still face difficulties entering the workforce due to a lack of soft skills and mental preparedness. This phenomenon is evident in increasing reports of unpreparedness for work pressure, poor communication skills, and a lack of problem-solving skills. Through an analysis of the literature and news reports, this article explores the relationship between critical thinking skills and the real-world challenges faced by Gen Z. Furthermore, it offers practical recommendations for developing critical thinking capacity so that young people can better adapt, improve professional performance, and respond to various issues in daily life more maturely and responsibly.  
Empathy: Superpower Tersembunyi Bagi Gen Z untuk Menembus Gerbang Dunia Kerja Diana Zumrotus Sa’adah; Nanda Puspitasari; Dewi Khayyirah Novrianti; M. Abdullah Azzam; Radiah Azzahrah; Wisma Niha
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.983

Abstract

Generation Z is entering an increasingly dynamic and competitive workforce, where technical skills alone are no longer sufficient for achieving success. Social and emotional skills, particularly empathy, have become key to building effective and sustainable relationships. This article presents a literature review exploring empathy as a “hidden superpower” for Gen Z to navigate the gateway to the professional world. The research method employed is a systematic literature study, analyzing scholarly articles, journals, and recent publications related to empathy, leadership, emotional intelligence, and multigenerational interactions in the workplace. The analysis indicates that empathy strengthens interpersonal relationships, fosters trust, and supports effective communication, while also enhancing leadership effectiveness, emotional intelligence development, and organizational sustainability. Empathetic Gen Z individuals are better equipped to navigate cross-cultural interactions, handle work pressure, and balance digital and emotional intelligence, making it a unique social and competitive capital. These findings highlight the importance of developing empathy as a strategic competency in education and soft skills training to support career success and organizational resilience in the global work era.
Urgensi Life Long Learning dalam Membangun Daya Saing Tenaga Kerja di Era Ekonomi Digital Diana Zumrotus Sa’adah; Yudia Gusti Fitiyani; Lidya Agustina; Wulan Sumarni; Padilah Padilah; Noval Syabirin Rahmadan
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 4 (2025): Desember : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i4.1727

Abstract

The rapid development of the digital economy and technology transformation requires the workforce to possess adaptive and sustainable skills. Life Long Learning (LLL) has become an essential strategy to maintain relevance, competitiveness, and the sustainability of workforce competencies in the digital era. This article aims to conceptualize the urgency of LLL in enhancing workforce competitiveness amidst the challenges and opportunities of the digital economy. The method used is a literature study, analyzing various journals, scholarly articles, and relevant documents. The findings show that LLL not only improves technical competencies but also strengthens soft skills and fosters a growth mindset, which is crucial in facing technological changes. LLL also enables the workforce to continuously develop, adapt to changes, and seize opportunities in the digital economy. To create a sustainable learning ecosystem, proactive government policies, cross-sector collaboration, and a workplace culture that supports continuous learning are essential. Therefore, LLL is key in preparing a competitive workforce capable of innovating in the ever-evolving digital era.
Co-Authors Anindya Cahya Putri Asih Tri Utami Desty Arnita Dewi Khayyirah Novrianti Egi Sri Lestari Elvina Triya Rahmahnusiya Heli Pera Mistika Heru Kurnia Sesba Lidya Agustina M. Abdullah Azzam Mahrifatun Khasanah Mallfi Lutfia Mona Chairun Nisa Muhammad Yusuf Mahmudi Nanda Puspitasari Noval Syabirin Rahmadan Okta Febriansyah padilah padilah Radiah Azzahrah Septi Tri Dinanti Sulthan Muhammad Alfaris Wisma Niha Wulan Sumarni Yudia Gusti Fitiyani